I just came across this great local community based store-listing site Myoffstreet.com. I have to say, this could not have come out at a better time – with internet awareness amongst people gradually on the rise. With the old directory system and the notoriously-poor-service of 17 â€“ it used to be a nightmare to look for business phone numbers in Pakistan.
With an easy to use interface it makes this site a great place for women to explore shopping deals or product listings. By letting them interact directly with the store-owners at such a personal level, they’ve in effect taken the whole experience of store listings to an all new level for local customers.
Apart from the listings, what sets this site apart is the â€œMarketâ€ â€“ where companies can show their products, announce sales and discounts, add photos and engage the users on a personal level. People can add friends, discuss trends, ask the community members for service recommendations. This has a huge potential of growing since no other site in Pakistan is currently offering such levels of social interaction on a single platform.
You can find stores catering to all kinds of markets from contemporary clothing lines to home fixtures. But I think the best market for them are home-based businesses who want a place to market their products/services, and women who want the whole ‘walking in a store’ experience without necessarily having to leave the house. From wedding theme designers to your local grocery stores – you can find them all there.
If they can offer a way for people to be able to subscribe to the “Deals” (perhaps by routing them via Twitter to cellphones directly), that would make the site infinitely more useful. Another small tweak would be to show ‘similar’ options in the search results. So even if you don’t remember the name of a specific store or product you should still be able to find it by browsing through other options.
On the whole, its a good effort on the part of the myoffstreet.com team.