About Green & White

Green & White was started by Osama A. with the vision of becoming the one-stop place for industry news, analysis and insight. Today we are moving fast towards achieving that goal.

This is a journal about the industry, run by industry members and contributors from all levels.

Our Authors and guest writers are all volunteers from specific companies.


Imagine a place where everyone from Executive Leaders, Managers, Employees, Interns and Students met frequently and discussed challenges that the industry faces in the path to progress.

This place is impossible to build in real-life, but online we can easily build a Virtual Panel Discussion for the entire industry!

Why would we need one when Pakistan’s economy has gone many leaps and bounds in the past years? Simply because with each wave of old-school thinking is replaced by cutting edge business practices, new challenges arise as a result. The industry faces significant shortages of valuable trained employees, and that is not a demand-side issue. Even for average people, wages are going up simply because there are no alternatives within the country, and because of this mid-sized companies are considering sourcing their Engineering and Technology resources from outside the country.

These and other industry specific challenges are stopping the Pakistani industry from making a large mark in the international markets.

Its time for us to take the shovels in our own hands — for us to put “group thinking” to work to constructively discuss, debate and derive solutions. It’s time for us to have Coffee Sessions.

How Can You Get Involved?

The best thing about using this platform for this discussion and news panel is that it is interactive. You hold the power to educate the masses just as much as anyone else here.

The first thing you can do is start participating in the discussions and debates here. OR, you could start your own thread of conversations by becoming a Guest Writer.

If you feel like you can write in just the same flavor of Green&White authors, why not become a permanent contributing author?

About the Authors

Osama A.

Osama A. Hashmi (the “other” Osama) is Chief Executive at CDF Software, and Managing Editor of Green & White. Before this he has been heavily involved in operational efficiency and value chain management as a global consultant, working both with enterprises and startups and everyone in between. In recent years, his area of interest has been Product Strategy Design, New Media Strategy and User Experience modelling.

Qazi Atiq

Qazi is a seasoned industry contributor and currently Program Manager at CDF Software. Before CDF, he was part of a startup that was later acquired by and grew into Mentor Graphics in Lahore. His area of interest, experience and insight is in bridging the local engineering and management silos and encouraging professional behavior.

Babar Bhatti

Babar is a Program Manager at Verizon in Dallas, Texas and runs the popular group-blog telecompk.net which covers telecom activities in Pakistan. His interest is in documenting the growing local industry with an analytical eye.

Muhammad Asif

M. Asif is Group Account Manager and Regional Head of Operations at CMC. His career has given him a diverse set of experiences that blend together product management, operations planning, customer service support and more. His interests in his writings at Green & White have been strategic brand management, Corporate Social Responsibility

Jehan Ara

Ms. Jehan Ara is CEO of Enabling Technologies and a former president of PASHA – the Pakistan Software Houses Association. Her career has been at the crossroads of media and mass-communications and interactive media consulting. Her writings at  Green & White aim to bridge the information divide between the newer members of the industry and the associations that aim to serve the industry.

Ramla A.

Ramla A. is a futurist thinker, an author of the blog Next>ByRamla and the owner of the consultancy practice Next>. Formerly she was Special Projects Manager and Adviser to the CEO at GEO TV, Head of the Talent Department at GEO TV and involved of brand strategy prior to that. She also teaches media, entrepreneurship and leadership at IBA and Iqra University in Karachi. Her interests at Green & White are to talk about rural-market enterpreneurship and talent development.

Jaffer Haider

Jaffer Haider is part of the Usability Architecture team at CDF Software, and prior to this he was an engineer at Techlogix. He is a graduate of LUMS and believes in clean, optimal product experiences. He not only helps bridge the management/engineer gap at Green & White but also writes about his avid interests about Usability Design.

Usman Shiekh

The youngest member of our family, Usman is a final year student at LUMS at Lahore. However, he has been bitten by the entrepreneurship bug twice. He helps to bridge the University / Industry gap by writing about interesting activities happening around universities.

Asim Shehzad

Muhammad is an undergraduate student of Electronics Engineering at Ghulam Ishaq Khan Institute of Engineering Sciences and Technology.His areas of interest are Strategic Planing and Latest Technologies.

Recent Posts

  • Events General Mobile Apps Container Run a continuation of politically motivated apps

    Container Run a continuation of politically motivated apps

    First we had Angry Imran which brought smiles and some short lived fun for us during the election campaign. Then came Gullu Butt following the incident of Model Town Lahore, which stayed on top of charts (Pakistan play store) for quite some while. Also Gullu Butt made an update with having the famous “Aam Khaiyga” quote form Aamir Liaqat in which a character resembling Aamir Liaqt throws mangoes and the Gullu Butt character tries to catch them. Gullu butt currently has more than 100,000 Installs

    And now during this extremely politically tense situation which had the whole nation on its toes on 14th August we have another app continuing the …

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  • Announcements Featured Startup General Meritaleem.com aims to help student make better decision regarding their future.

    Meritaleem.com aims to help student make better decision regarding their future.

    MeriTaleem.com aims to solve an age old problem for our students, where to go next?

    If you have just completed your primary school which college to pick, if you have completed your college which university to pick. There has always been lack of information or rather consolidated information regarding these questions. The best source till now has always been relatives and friends (mostly of your parents). So some uncle did CA and made a good living you should talk to him and decide, or daughter of my sister completed her medical and is practicing follow that career.

    The fact that online presence of our existing universities are limited and not …

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  • General Mobile Apps Eccentria Technologies launches an app which shoots to the top of the charts

    Eccentria Technologies launches an app which shoots to the top of the charts

    Whoa!! this was quick so Eccentia technologies launched an app a few days ago called “Ajj Kia Pakaen” or what to cook today and today it has reached the top of charts for Pakistani Stores on iTunes and google play store.

    “Ajj Kia Pakaen” is the most common question asked at every house hold in the morning. The ladies of the family have a hard time deciding what to cook for the day. The app has a fun interface and is simple to use, you fire it up, and it gives you an option of what to cook for the day, if you like the option you can check the …

    Read more →
  • Coffee Session General Marketing/Adv


    Until a few years back we used to have closed groups and forums, which gathered the like minded people and anyone targeting the online audience would tap into that forum and market his/her services. So PakGamers , PakPassion initially even PakWheels used to be driven by members talking about what they loved, people used to create marketing and sales opportunities from within those discussions (so you could get a good router cheap or a gaming PC etc).
    The advent of facebook changed all that, most of the forum goers moved to the new social media. It also made a very attractive market place for some one who does not …

  • General Getting back

    Getting back

    I  have been out of blogging for a long long long time, a lot of things happening on personal front (including a little startup I have ben doing my self). However during my absence I met a lot of people who had followed GreenWhite at its peak, read the articles regularly.

    I had hope there would be some one else who would come ahead and cover everything going on and around us in the local tech world. There are some guys doing a great job, but for some reason I still could not find one source where I can go and read about everything, so my routine usually is to …

    Read more →
  • General Mobile Apps Software & I.T.

    GeniTeam launches official app for Pakistan Idol

    GeniITeam has successfully launched an official app for PakistanIdol. This is one of the first collaboration between a reality game show and a local app development company. I am sure a lot more would follow. Previously we have seen seenreport becoming the basis of mostly all channels citizen reporting system (Like Geo Dost). This is a healthy sign and with the advent of 3G round the corner it should become a business generator for our local firms.

    App allows you to follow the contestants that you like, promote them, comment on live feedback on an episode. It offers official content from the show since it is developed with partnership with …

    Read more →
  • General 10Pearls and National Geographic Release A Geography Challenge App

    10Pearls and National Geographic Release A Geography Challenge App

    10Pearls, one of the leading Pakistani IT companies, has recently added another feather to its cap. This time, in partnership with National Geographic, 10Pearls has released the new and improved GeoBee Challenge App – an interactive app to challenge and grow the geographic knowledge of the users.

    Each year thousands of schools in the United States participate in the National Geographic Bee using materials prepared by the National Geographic Society. The competition is designed to encourage geography in the classroom, ignite student interest in the world around them, and increase public awareness about geography. Schools with students in grades four through eight are eligible for this entertaining and challenging test of geographic knowledge. Now …

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  • General 10Pearls Spins Off Game Plan8

    10Pearls Spins Off Game Plan8

    It’s heartening to see that Pakistani IT companies have now started to diversify themselves into non traditional areas, and are competing with global players in areas such as gaming. We have received information that 10Pearls, one of the leading  mobile and enterprise web development services companies in Pakistan, has spun-off a separate entity focused solely on developing and publishing casual mobile games.  The new entity, Game Plan8, will focus on creating 2D and 3D games for the iOS, Google Android, Kindle, Facebook and other platforms. Details can be seen on the company’s official press release at http://www.prweb.com/releases/2013/12/prweb11428177.htm


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  • General Telecom CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    If only were there two things when it comes to the law, firstly the fear of breaking it and by passing the legal authority, and secondly, implementation of the law given full dedication, there would have been less competency and dishonesty in business and society. However, keeping good faith, the Competition Commission of Pakistan (CCP) has put forward “Deceptive Marketing Guidelines” which will maintain the Section 10 of the Competition Act, 2010. In order to enforce this part of the law and stop anti-competitive conduct on part of the telecom companies in advertising, the guidelines have been shared with Pakistan Telecommunication Authority (PTA) and other concerned telecommunication sector members, in …

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