Look, I’m honestly trying to avoid pointing out issues about Nilaam.pk – I really am! I even deleted the last two posts about their issues. But their dumb SEO / New Media PR firms are just making it incredibly easy to use Nilaam as a punching bag. Those firms are completely crippling Nilaam’s brand online. Completely. Utterly. Come on man my firm CDF does new media consulting so take my word for it! Utterly!
Says Mr. PakiEditor on Topix:
To support Pakistan’s education sector reform initiative, Nilaam.pk will be sponsoring underprivileged children ages 13-17 to gain access to quality online education through a US based High School Program.
1 underprivileged child will gain access to quality education for every 5,000 registrants on Nilaam.pk site. We are encouraging the 18 million internet users in Pakistan to logon and register.
It is simple, just register after April 15, 2008 until June 31, 2008, and you will be helping in supporting underprivileged children. It’s free to register!
When I read this, I groaned. Also the second time. I need to make sure I present the issue appropriately here….
If you want to help underprivileged children, and have access to helping them, then help them! When society sees how nice and kind you are, they will immediately feel attracted to you and thus tend to sign up for your services that much more. If you want to tie your profits with that help, then declare that 2% of each transaction on Nilaam for that period would help those kids – have a running counter like Free Rice so that people can keep track.
But there is just something very wrong about baiting your marketing goals – signups – with serving underprivileged kids…. with restricting that help unless people register. It feels like the mayor just walked into a hospital bleeding to death and all the doctor can say is "ah I could save your life, but I wont unless you put my kid in this school".
It also, somehow, seems like selling children… "Step right up – 1 kid with every 5000 entries… free!"
Anyone else see a problem with this or is it just me?