When I wrote the following in my last post…
Like I said, maybe IÃ¢â‚¬â„¢m missing something, because for the average
consumer this is going to be Ã¢â‚¬Å“the service with the weird pictureÃ¢â‚¬Â and
not the Ã¢â‚¬Å“service that unifies multiple channels of integrated content
together with synergy that drives the innovation of changeÃ¢â‚¬Â as the
marketers may have envisioned.
…I made that line up, because I was being sarcastic — which works only if the phrase you say is something that you are sure wont happen.
So naturally, I wasn’t expecting that Telenor had ACTUALLY thought this about their new logo. Quoting from their press release:
A unique symbol of change & evolution, the new djuice logo
signifies the meeting of all good and different things: people, music,
friends, anything all at one place. The new identity revitalizes djuice
as the most happening youth brand of the country enabling it to stand
out from the competition with a fresh attitude, a lot more fun and
So this is why all Marketers must be replaced by Edge-Centric Marketers.
I Open this to you, the reader. After all, like many people try to claim, maybe I do know nothing about IT, software, value-chain management or Product Design/Marketing.
Please look at the logo — does that really make you feel like you are a part of the meeting of all things great: people; music; friends, life, energy?
I say I still feel like its just a weird picture.
Your Vote Below!