Oh Telenor makes me chuckle
When I wrote the following in my last post…
Like I said, maybe I’m missing something, because for the average
consumer this is going to be “the service with the weird picture†and
not the “service that unifies multiple channels of integrated content
together with synergy that drives the innovation of change†as the
marketers may have envisioned.
…I made that line up, because I was being sarcastic — which works only if the phrase you say is something that you are sure wont happen.
So naturally, I wasn’t expecting that Telenor had ACTUALLY thought this about their new logo. Quoting from their press release:
A unique symbol of change & evolution, the new djuice logo
signifies the meeting of all good and different things: people, music,
friends, anything all at one place. The new identity revitalizes djuice
as the most happening youth brand of the country enabling it to stand
out from the competition with a fresh attitude, a lot more fun and
excitement.
So this is why all Marketers must be replaced by Edge-Centric Marketers.
I Open this to you, the reader. After all, like many people try to claim, maybe I do know nothing about IT, software, value-chain management or Product Design/Marketing.
Please look at the logo — does that really make you feel like you are a part of the meeting of all things great: people; music; friends, life, energy?
I say I still feel like its just a weird picture.
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