GeniTeam launches official app for Pakistan Idol
GeniITeam has successfully launched for PakistanIdol. This is one of the first collaboration between a reality game show and a local app development company. I am sure a lot more would follow. Previously we have seen seenreport becoming the basis of mostly all channels citizen reporting system (Like Geo Dost). This is a healthy sign and with the advent of 3G round the corner it should become a business generator for our local firms.
App allows you to follow the contestants that you like, promote them, comment on live feedback on an episode. It offers official content from the show since it is developed with partnership with the license holders of show in Pakistan
The app has been generating some decent figures. We have to remember the fact that our actual smart phone user-base is relatively small, and out of that limited user base not everyone follows the Pakistan Idol show, plus this app is only available in Pakistan.
Users are spending 4-5 minutes per day on the app, they are able to follow their favorite participants. You can vote using the application as well, no need to remember the shortcodes which change from network to network. It probably is the best way to stay updated about the show and contestants. It also has live forums for users to share their views with each other plus allows you to tweet as well the status and content from the app besides being able to share it on Facebook. This season the app was launched a bit late into the show, however if they do it early in next season there would be a marked improvement in content and hence the app would be more richer, a good over all job by Geniteam, I have had my share of doing business with bigger local clients and it really is tough so I salute them to be able to work through with Geo and launch this. This will set a good precedence for other to follow.
So stay tuned to you idol via app, and see who wins.
you can download app in from this
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