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Acer Launched Again in Islamabad with a New Strategy

February 14, 2013 9:34 pm 0 comments

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A Taiwanese multinational hardware and electronics company, Acer, has re-launched itself in Lahore recently. Acer intends to capture the information technology market space through targeting youth and government functionaries. The government had announced its expenditure plan for the fiscal year of 2012-13 regarding IT projects.

An amount of Rs.4.6 billion has been allocated for this purpose. Despite announcement of these amounts, it is an entirely different matter when it comes to really implementing the financial aid and funding to the necessary areas, because lack of competence and corruption erodes what is left.

However, remaining hopeful, Acer wants to optimise on the opportunity provided by the upcoming essential development in Pakistan with regards to information technology. The Vice President of Acer for Middle East and Africa, Amin Mortazavi said that they have now relocating their operations to Pakistan from the Middle East. Acer moved out of Pakistan a few years ago due to some trouble with their strategies of working here and that meant a loss of $150 million investment from the country.

However, despite their absence from Pakistan, they still had 30% market share in the products sold. Their first office has been opened in Islamabad and started working since the beginning of this year. With Acer being located in Pakistan, customers will be able to buy Acer products at a comparative lower cost than previously available.

To focus on the youth and their use of latest gadgetry, Acer wants to launch tablets locally. It will also provide for much needed employment opportunities. Acer has a larger plan to work along with the government at provincial levels. Acer wanted to participate in the laptops distribution scheme from the Punjab government, but they could not get the contract.

Acer has environment-friendly computer solutions that have become necessary for information technology companies to succeed in the long run. If Acer succeeds this time in Pakistan, it might well encourage other IT companies to have a look at their investment opportunities in a growing market that they can capture and lead with better strategies.

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