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Pakistan Needs Cross-Media Collaboration to Promote Peace

October 20, 2012 5:45 pm 0 comments

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cross-media cross-media collaboration DANIDA Danish International Development Agency electronic media freedom of expression freedom of information freedom of media freedom of press Pakistani journalism Pakistani journalists Pakistani media Pakistani public opinion Pakistani social media users peace in Pakistan peace-building peace-building workshop print media public opinion SDPI Search for Common Ground social media in Pakistan social media users Sustainable Development Policy Institute workshop

In a two-day peace building workshop held in Islamabad, the need for cross-media collaboration was highlighted in order to bring peace in the country. The workshop was organised by Sustainable Development Policy Institute (SDPI) and Search for Common Ground Pakistan, and was in collaboration with Danish International Development Agency (DANIDA). The workshop was attended by 27 TV anchorpersons and talk-show hosts from different areas of Pakistan.

A lot of the time, we see Pakistani media, whether it be print, electronic or social media, behave in an irresponsible manner. Many from within media have complained about the way their profession is being misused to spread violence, hatred and discord in Pakistan. However, other than those few sane voices, the majority seem to neglect the real responsibility that media has. Already, the human rights organisations are protesting the way freedom of expression is being curbed in Pakistan and the freedom of media is also a casualty when it comes to journalists’ lives being at risk for the brave work they do to uncover the truth of important matters.

It is very strange to see that each of the electronic media channels and each of the major newspaper in the country often go after one issue as if they is some kind of a planned strategy on what should be the talk of day and weeks to come. One wishes that this planned strategy be made in an effort to highlight the real culprits behind killing peace in Pakistan. Instead of forming the public opinion, the media should do its diligence in merely informing the public, rather than getting dominant over course of public action. The freedom of choice seems to be very less under such circumstances.

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