Sony reorganizing their business – President to step down

March 2, 2009 8:41 am 0 comments

Share this Article

Author:

Sony has really had to face the brunt of an economy in recession – their product launches over the past year have all not been as significant as hoped, making them revise their projected losses to $2.9Billion – over double their previous projections of $1.1Billion.

They are now restructuring their organization to build two distinct business arms: the Networked Products and Services group (combining Playstation, Vaio and Walkman businesss into one unit) and the Consumer Division (focusing on TVs, digital imaging, home audio/video).The Chairman Howard Stringer is also taking the role of President now, hoping to spearhead the organization back to a more innovative track – here is what he has to say:

“This reorganisation is designed to transform Sony into a more innovative, integrated and agile global company with its next generation of leadership firmly in place. Consumers want products that are networked, multi-functional and service-enhanced utilising open technologies, and user experiences that are rich, shared and, increasingly, green.”

Hopefully this restructuring will bring their big divisions together for a stronger market presence than they have seen in the past 3 years. Such integration is necessary for them to ensure that the business lines don’t go off on their own tangents, and can reinforce each other by offering powerful combined services – e.g. their online content distribution system, the PlayStation Network.

We’ll find out about the implications of the restructuring soon enough – but for now, here’s hope that their new President will make the right decisions for putting their brand back on the consumer radar after losing significant market share to Microsoft and Nintendo.

Facebook comments:

No Comments

    Recent Posts

    • Events General Mobile Apps Container Run a continuation of politically motivated apps

      Container Run a continuation of politically motivated apps

      First we had Angry Imran which brought smiles and some short lived fun for us during the election campaign. Then came Gullu Butt following the incident of Model Town Lahore, which stayed on top of charts (Pakistan play store) for quite some while. Also Gullu Butt made an update with having the famous “Aam Khaiyga” quote form Aamir Liaqat in which a character resembling Aamir Liaqt throws mangoes and the Gullu Butt character tries to catch them. Gullu butt currently has more than 100,000 Installs

      And now during this extremely politically tense situation which had the whole nation on its toes on 14th August we have another app continuing the …

      Read more →
    • Announcements Featured Startup General Meritaleem.com aims to help student make better decision regarding their future.

      Meritaleem.com aims to help student make better decision regarding their future.

      MeriTaleem.com aims to solve an age old problem for our students, where to go next?

      If you have just completed your primary school which college to pick, if you have completed your college which university to pick. There has always been lack of information or rather consolidated information regarding these questions. The best source till now has always been relatives and friends (mostly of your parents). So some uncle did CA and made a good living you should talk to him and decide, or daughter of my sister completed her medical and is practicing follow that career.

      The fact that online presence of our existing universities are limited and not …

      Read more →
    • General Mobile Apps Eccentria Technologies launches an app which shoots to the top of the charts

      Eccentria Technologies launches an app which shoots to the top of the charts

      Whoa!! this was quick so Eccentia technologies launched an app a few days ago called “Ajj Kia Pakaen” or what to cook today and today it has reached the top of charts for Pakistani Stores on iTunes and google play store.

      “Ajj Kia Pakaen” is the most common question asked at every house hold in the morning. The ladies of the family have a hard time deciding what to cook for the day. The app has a fun interface and is simple to use, you fire it up, and it gives you an option of what to cook for the day, if you like the option you can check the …

      Read more →
    • Coffee Session General Marketing/Adv

       

      Until a few years back we used to have closed groups and forums, which gathered the like minded people and anyone targeting the online audience would tap into that forum and market his/her services. So PakGamers , PakPassion initially even PakWheels used to be driven by members talking about what they loved, people used to create marketing and sales opportunities from within those discussions (so you could get a good router cheap or a gaming PC etc).
      The advent of facebook changed all that, most of the forum goers moved to the new social media. It also made a very attractive market place for some one who does not …

    • General Getting back

      Getting back

      I  have been out of blogging for a long long long time, a lot of things happening on personal front (including a little startup I have ben doing my self). However during my absence I met a lot of people who had followed GreenWhite at its peak, read the articles regularly.

      I had hope there would be some one else who would come ahead and cover everything going on and around us in the local tech world. There are some guys doing a great job, but for some reason I still could not find one source where I can go and read about everything, so my routine usually is to …

      Read more →
    • General Mobile Apps Software & I.T.

      GeniTeam launches official app for Pakistan Idol

      GeniITeam has successfully launched an official app for PakistanIdol. This is one of the first collaboration between a reality game show and a local app development company. I am sure a lot more would follow. Previously we have seen seenreport becoming the basis of mostly all channels citizen reporting system (Like Geo Dost). This is a healthy sign and with the advent of 3G round the corner it should become a business generator for our local firms.

      App allows you to follow the contestants that you like, promote them, comment on live feedback on an episode. It offers official content from the show since it is developed with partnership with …

      Read more →
    • General 10Pearls and National Geographic Release A Geography Challenge App

      10Pearls and National Geographic Release A Geography Challenge App

      10Pearls, one of the leading Pakistani IT companies, has recently added another feather to its cap. This time, in partnership with National Geographic, 10Pearls has released the new and improved GeoBee Challenge App – an interactive app to challenge and grow the geographic knowledge of the users.

      Each year thousands of schools in the United States participate in the National Geographic Bee using materials prepared by the National Geographic Society. The competition is designed to encourage geography in the classroom, ignite student interest in the world around them, and increase public awareness about geography. Schools with students in grades four through eight are eligible for this entertaining and challenging test of geographic knowledge. Now …

      Read more →
    • General 10Pearls Spins Off Game Plan8

      10Pearls Spins Off Game Plan8

      It’s heartening to see that Pakistani IT companies have now started to diversify themselves into non traditional areas, and are competing with global players in areas such as gaming. We have received information that 10Pearls, one of the leading  mobile and enterprise web development services companies in Pakistan, has spun-off a separate entity focused solely on developing and publishing casual mobile games.  The new entity, Game Plan8, will focus on creating 2D and 3D games for the iOS, Google Android, Kindle, Facebook and other platforms. Details can be seen on the company’s official press release at http://www.prweb.com/releases/2013/12/prweb11428177.htm

       …

      Read more →
    • General Telecom CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

      CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

      If only were there two things when it comes to the law, firstly the fear of breaking it and by passing the legal authority, and secondly, implementation of the law given full dedication, there would have been less competency and dishonesty in business and society. However, keeping good faith, the Competition Commission of Pakistan (CCP) has put forward “Deceptive Marketing Guidelines” which will maintain the Section 10 of the Competition Act, 2010. In order to enforce this part of the law and stop anti-competitive conduct on part of the telecom companies in advertising, the guidelines have been shared with Pakistan Telecommunication Authority (PTA) and other concerned telecommunication sector members, in …

      Read more →