SofCom – a human capital management and quality assurance venture
 
SofCom is a Karachi-based software house providing products in the area of Human Capital Management, Process Monitoring, Quality Assurance and Quality Control. The company recently made it to the final list of the MIT Business Acceleration Program for year 2008.
Spectrum and Harmony are main arteries of the company. Harmony caters to the human capital management whereas Spectrum is the technical and quality assurance arm of SofCom.
Harmony has created modules for recruitment, performance appraisal, payroll, training and development and leave management procedures. Employee self-service module is a relatively new arrangement, at least in Pakistan, which includes a detail inquiry and work-flow that reduces a lot of interaction between human resources team and the employee.
Spectrum is basically a 21 CFR Part 11 compliant software to help ensure consistent product quality. Its various modules include LIMS, Process Control, Stability, Instrument interfacing, Calibration, Lab Inventory and Customer Complaint Tracking. LIMS module monitors the critical quality attributes in a manufacturing environment while in compliance with the local SOPs. The solution has been adopted by a number of companies like Pfizer, Siemens, GSK and Haleeb foods. Same is the case with Process, Calibration and Lab inventory modules. Banking sector, especially the multinational ones like Standard Chartered and RBS, have also implemented some of these modules.
While the company has been in business since 1992, it’s still not well known even in the IT cadres. They are not well known becaus they haven’t made any inroads into the Pakistani tech scene as a whole like helping other companies in setting up their ventures. At least they can venture out in the field of education and technical training like their competitors are doing. If you are a 15-years old company then it’s the time that you should start making a positive footprint. What do you think?
7:41 pm
Export-oriented companies only have one chance to make a good impression with potential clients.
Sofcom’s website indicates that they are somehow succeeding in spite of themselves. So many typos! It’s hard to project confidence and competence when one is tied down with archaic, colonial-era language, including random and excessive use of uppercase letters.
Companies should speak properly to potential clients in the clients’ own language. Otherwise potential clients will not feel comfortable or in a buying mood.
Where is SEO? Internet search engines are here to stay. They can and should be used to help with marketing and sales. No need to remain invisible.
No site map found on Sofcom, no email-signup list. No live-chat feature to engage visitors and convert them to clients, no demo shots, no videos, no relevant images, no availing oneself of social media. The list goes on…
Tragically for Pakistan, the reluctance to engage in aggressive global marketing and sales practices is not confined to Sofcom.