Here is a small company from Karachi that has found a great idea with market need. MulazamatTV is a “Video Job Portal” website that provides employers and employees a
richer way of presenting themselves and standing out in today’s hype-competitive hiring market.
The trouble with current job boards, as I have previously pointed out, is that on job boards I am just one company name among a sea of company names on a webpage — no one can really discover my company or get to learn about it uniquely.
Even with the best copywriters behind me, my chance of my job getting appropriate attention is miniscule. It is just from simple laws of media — the more content there is, the less attention to any particular content. Due to this averaging effect, smaller companies see poor response from job boards — poor meaning a lot of resumes from people who were applying blindly and have very little actual interest in your company.
Because of this phenomenon, companies are already gradually moving away from job portals and taking their business either to head-hunters, or are otherwise investing in building greater relationships with universities — in other words, entering into a relationship-based strategy.
Mulazamat offers something fresh – it can let companies put up videos about their firm, their management, their products online among a much more limited set of content. This could immediately be more rewarding — you can’t duplicate offices or products or people or their thoughts, and hence your company’s unique message will get through to the right people and will not be lost on a webpage.
Candidates can get a much better picture of a potential company’s leadership before applying there. Depending on future features, it would be even nicer to let candidates and companies have conversations with each other right from the site before any applicant applies (this is inline with my recommendations on creating conversations on the edge)
Here is a sample video that demonstrates how this medium is much more relevant than text — this is a partial interview with Asif Iqbal, CEO of Post Amazers.
This company is currently managed by two people who started this idea soon after graduating from FAST. They are likely to see competition in this space because of a relatively low barrier to entry (Mobilink has already been running very expensive ad series meant to attract top talent), but I feel that their brand has enough focus that they should be able to build scale quickly with a good production strategy and price point.
Overall, this company is in the right market at the right time. Someone needs to fund them so they can build a professional production pipeline and hire some sales staff.