First about the site itself, it’s fairly simple to use, the user interface gives you two boxes, one …

" />

Feeling hungry ? Don’t use Map use Naan Map

April 27, 2010 1:50 pm 3 comments

Share this Article


imageWe covered Naan Map back in 2007 here. Since then it had gone into a deep sleep since it was probably a side project, but recently Mudassir Azeemi and his team have launched the site with newer interface and new enthusiasm.

The use case is simple, every time I have to visit US the thought which disturbs me most is what am i going to eat for the few days I am there, last visit each night I had to suffice with Vegetables And Salads (That too with limited choices of dressings).

First about the site itself, it’s fairly simple to use, the user interface gives you two boxes, one to tell you what you want to eat and second tells you the area you are looking around. Putting in these two should bring out restaurants from their data base, the content is being populated from user or peoples input, and result is shown in a map. UI is clean simple no complex forms, member ships etc.

Some things they can add are

They should consider distance in providing the results, as I learned in my trip the Desis are willing to travel up to 2 hours for good food, so if lets say its a Saturday morning and i want to eat good nihari, i should be able to tell or filter out results based on distance from my zip, maybe i am willing to drive a couple of hours maybe i want to walk so this should be an option, Google maps provide this by default so i guess it can be hooked up.

Some kind of notification mechanism, if lets say today there are no listed eateries in or near my area, i should be able to give my email address some where and naanmap should be able to provide me a notification when a place near mine opens up or gets listed (So lets say i get an email saying a nihari outlet just got listed want to try it out). It will give a two way benefit, one i wont have to visit the site every day to check this, second and most important it will give naan map a targeted add platform, here is the deal i am customer who wants to try out a niharee outlet, if you are some one opening such a place what would you spend to get to me directly instead of posting on local new papers, if Naan map can say hey guess what I have 50 people waiting and will give a direct notification to them, guess you would be more than happy to pay for sending out this info, maybe a discount coupon an opening sweet dish etc.

Power of them scaling quickly would be ability to generate the content from community if they can get this part right they would quickly outgrow the competition..

Competition wise they have one already in market already is providing these plus they have probably a bigger database because of their time in market. Where they have an advantage is that the UI is cleaner.

The naanmap team was gracious enough to take time out to answer few queries I had (And I am really thankful because at launch time you don’t even have time to sleep) here is Q & A

G n W> Tell us about the team behind
Naanmap> Qurtaba LLC is the team behind the NaanMap.
G n W> If i see your profile correctly you are a UI Experience expert, how does that play a role in the design of
Naanmap> It is actually User Experience, and yes it is the  core part of NaanMap’s parent company Qurtaba LLC. We thrive for the best experience, comparing from our Competitors like Zabihah and few others we did nail the right user experience from the start.
G n W> How do you plan to monetize this, i believe advertisement can be one aspect but have you thought about any other ways?
Naanmap> Yes so far we have a unique advertisement model, which won’t effect the user experience while they are searching. We will be offering it very soon
G n W> You are targeting a very niche audience inside united states, how do you plan to penetrate and market this to your target audience?
Naanmap> Market is already there, there is only one big player in this market, there website is full of advertisement banner spilled everywhere thus hurting the experience and annoying the user. We asked couple of friends and family memeber to do the search comparison before NaanMap officially launched response was marvelous and they totally love the NaanMap experience.
Thing is it didn’t matter if it gonna be easy to capture the share from the giant. however what we think is more important is to deliver the right experience to the right audience. By the way loads of non-Muslims are the big fan of Halal Restaurants n Stores, that’s the another reason we name it NaanMap, to get attraction from the non-Muslim audience too. Easy to remember and no-tongue twister
G n W> Is this am  community driven portal; because i did not see any place to recommend or add ha restaurant?
Naanmap> Yes it is community driven, at the moment we didn’t open the data related feedback interface. We are getting emails about new restaurants and stores and we are incorporating it.
G n W> also how do you plan to verify the submissions (How do you prevent some random user to come in an recommend a non-halal restaurant as halal)?
Naanmap> we have a team behind this procedure who does make sure about the data delivered to us.
G n W> what are next steps for this?
Naanmap> We are considering one community related Review system. However our approach will be different from experience point of view. Right now if you noticed most reviews system are not fun to read we are working on it and will introduce it when we will feel it’s ready for the prime time.
G n W> do you plan to expand this to other countries, which would be next choice?
Yes, we are considering some. But nothing is concrete yet.
G n W> Any advice for our readers in launching a community based website, any road bumps they should look out for coming from your experience?
Naanmap> Better get the product out in the market as soon as it’s core is ready, in case of NaanMap our core is search and display in a user friendly way. So we just launched it. Don’t go for perfection let say you want that there should be twenty-or-so features, stop right there. Revise your wants and keep your focus on core(need)  keep repeating till you end up with 2-3 core item. Put all your strength and creativity on those 2-3 core items then you will see when you are done with it, you will see the best of the both world.
Also don’t waste too much time on asking and surveying what users want, they don’t really know until you show them. Follow your guts take baby steps and then build it. We at Qurtaba have that mind set. We respect user but we know exactly what is really missing and that’s where the NaanMap came in to being. As Henry Ford said “if I asked the user what they want they would demanded the fastest horse”
G n W> What are the current numbers for naanmap in terms of traffic and use base?
Naanmap>Too early to say yet.

Good luck to them, here is a link to their

Facebook comments:


  • Thank you Qazi for your coverage and making some great suggestions.

  • Mudassir, kudos to you for being a “doer”. I totally mean it, we need many more people like you building stuff. But regarding NaanMap – either it’s a flawed idea or you’re not telling the story right…

    For a halal food consumer and tech enthusiast like me, there’s nothing I see that makes me believe that (nice name) is “A better way to find the Halal Restaurants & Stores”. (“Naan” – why stores?) As mentioned, is far superior. just popped up on my radar and there are many more out there. Having said that, I don’t believe there’s a big need or market for halal-specific search sites, especially if they’re not generating quality content. works because it feeds off the HalalFire network and brand – and it’s not trying to be anything it can’t.

    First impressions count for everything, and I don’t think you need coverage at this point… you need an idea critique and honest user feedback. I know you said that you don’t want to spend too much time on user feedback – but I think you NEED to because your idea isn’t compelling. That’s just my opinion, and I’d be glad to provide more feedback if required.

    Qazi, it might be useful to have a “Community Feedback” section on G&W where teams with partially-functional products can throw up their idea + screenshots, videos, prototype, etc and get critiqued by the user community… BEFORE they get reviewed. Teams could ask specific questions, conduct polls, throw up a survey or just get general feedback from Experts and Users.

    Just a thought…

  • Mahmood,
    thanks some valid suggestions, I hope Naanmap team can work on some of the issues you pointed out.

    Regarding the community feedback section, that seems an awesome idea, let me work on it over the weekend and see what flow we would have

Recent Posts

  • General 10Pearls Spins Off Game Plan8

    10Pearls Spins Off Game Plan8

    It’s heartening to see that Pakistani IT companies have now started to diversify themselves into non traditional areas, and are competing with global players in areas such as gaming. We have received information that 10Pearls, one of the leading  mobile and enterprise web development services companies in Pakistan, has spun-off a separate entity focused solely on developing and publishing casual mobile games.  The new entity, Game Plan8, will focus on creating 2D and 3D games for the iOS, Google Android, Kindle, Facebook and other platforms. Details can be seen on the company’s official press release at


    Read more →
  • General Telecom CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    If only were there two things when it comes to the law, firstly the fear of breaking it and by passing the legal authority, and secondly, implementation of the law given full dedication, there would have been less competency and dishonesty in business and society. However, keeping good faith, the Competition Commission of Pakistan (CCP) has put forward “Deceptive Marketing Guidelines” which will maintain the Section 10 of the Competition Act, 2010. In order to enforce this part of the law and stop anti-competitive conduct on part of the telecom companies in advertising, the guidelines have been shared with Pakistan Telecommunication Authority (PTA) and other concerned telecommunication sector members, in …

    Read more →
  • General Pakistan’s Energy Solutions as Seen by Tameer Energy and Planetary Power Incorp.

    Pakistan’s Energy Solutions as Seen by Tameer Energy and Planetary Power Incorp.

    From time to time, despite all odds against Pakistan’s current security vulnerability, business and foreign investment come into the country for the potential and opportunities it provides. Pakistan’s energy needs are tremendous and it needs innovative energy solutions. An international energy solutions company based in Europe has taken interest in exploring its chances in Pakistan’s energy market and is willing to offer latest energy solutions at a low cost. This foreign company is Tameer Energy, part of the Tameer Foundation, which promises to bring state-of-the-art technology developed by NASA engineers to Pakistan.

    The CEO of Tameer Energy, Saeed Zuberi says that this technology has not been applied anywhere yet. The …

    Read more →
  • General Telecom Biometric SIM Verification System Delayed Due to Absence of Officials at PTA

    Biometric SIM Verification System Delayed Due to Absence of Officials at PTA

    The Pakistan Telecommunication Authority (PTA) was supposed to have completed the system of biometric SIM verification by now, but it has been delayed. The biometric SIM verification system was required for purchase of new connections. The delay had been caused by the absence of decision-making officials at the PTA. The other parties concerned with this new system to be introduced, both the National Database Registration Authority (NADRA) and the telecom companies are all prepared for this new system to take over.

    The absence of officials has been caused by the internal problems that PTA has been going through one after the other. After the dismissal of the former chairman Farooq …

    Read more →
  • General LEJ Nanotechnology Research Centre Begins Construction at the University of Karachi

    LEJ Nanotechnology Research Centre Begins Construction at the University of Karachi

    Recently, the construction for the Latif Ebrahim Jamal (LEJ) Nanotechnology Research Centre began at the University of Karachi. The ceremony for this occasion was performed by the former Chairman of the Higher Education Commission (HEC), Prof. Dr. Atta-ur-Rehman along with Dean of the Faculty of Science, Prof. Dr. Shahana Urooj Kazmi. Other government representatives were also in attendance.

    The LEJ Research Institute of Nanotechnology will be established inside Karachi University’s International Centre for Chemical and Biological Sciences (ICCBS). The Hussein Ebrahim Jamal (HEJ) Foundation has contributed a lot in Pakistan’s scientific endeavours and has brought the country regional and international recognition. Due to these institutes, Pakistan is known in the …

    Read more →
  • General Telecom New Telecommunication Projects worth Rs. 71 Million in Rural Sindh Initiated

    New Telecommunication Projects worth Rs. 71 Million in Rural Sindh Initiated

    Recently, the Prime Minister inaugurated different telecommunication, health and education projects worth Rs.1.7 billion in Sanghar, Sindh. Telecommunication is important for socio-economic growth, because not only does it provides connectivity, but also employment to thousands of people. The three schemes for telecommunication are worth Rs.71 million. It is positive news that a rural area in interior Sindh is being brought up to the level as rest of the country through initiation of these projects.

    Through the Universal Service Fund’s (USF) Rural Telecom Project, around 213 villages in Mirpurkhas and 426 villages in Dadu in Sindh will get basic telephony and data services with a subsidy of Rs.930 million and Rs.250 …

    Read more →
  • Announcements General Mobile Apps Software & I.T. Jugnoo Media releases “Duddoo Aur Dhobi”

    Jugnoo Media releases “Duddoo Aur Dhobi”

    There is a dearth of apps for kids and toddlers focusing on Urdu language. So its always feels great when an organization makes an effort to address this small niche market. We have companies like Qurtaba who made some great small apps on iPhone and iOS, and then ToffeeTv generated some great content for kids in Urdu available on web. Now we have Jugnoo Media working on promoting Urdu and Urdu apps for kids and Toddlers.


    They have released an app for iPad and iPhone, its called Duddoo Aur Dhobi which is a combination of two Urdu Poems and presented in a very fun and attractive, interactive poem. Kids …

    Read more →
  • General NIDA will Offer Courses in Design, Marketing, and Computer Skills

    NIDA will Offer Courses in Design, Marketing, and Computer Skills

    The National Institute of Design and Analysis (NIDA) will be conducting specialised vocational courses for females that will equip them for Fashion and Textile Design, Apparel Making and Domestic Tailoring. Other than these, female students will also be offered courses in Multimedia Graphics, Architecture Design, Basic Auto CAD, and Basic Computer Skills.

    The Technology Upgradation and Skill Development Company (TUSDEC) has a subsidiary, NIDA, which will be undertaking all of these vocational courses. TUSDEC is registered with Trade Testing Board (TTB) for CAD/CAM enabled vocational courses.

    The spokesperson further said that the courses are open for enrolment where each course is signified with an extensive and operable curricula particularly contrived …

    Read more →
  • General E-Waste Recycling Workers in Pakistan Get Exposed to Toxic Fumes, Environment is Threatened

    E-Waste Recycling Workers in Pakistan Get Exposed to Toxic Fumes, Environment is Threatened

    Toxic fumes from e-waste in Pakistani villages have become a major environmental and health hazard. Mostly pure people from the villages burn these e-waste products, those computers, devices and gadgets that have been discarded irresponsibly by the users and various companies. In Pakistan, there said to exist a secret, in words illegal, e-waste recycling cottage industry that has been recently reported several times. The attention of the Information and Communication Technology (ICT) toward the drastic situation these toxic fumes lead to must be focused on solving the issue as they are part of the market.

    At a recent conference held in Zurich on ICT for Sustainability, the e-waste in Pakistan …

    Read more →