jadoo TV : Good artists copy, great artists steal, and the money maker just provides upstream to Copyrighted Content.

January 16, 2010 9:57 pm 17 comments

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During my recent trip to the USA, I discovered about this brilliant product that is now found in almost all desi home.

First a Disclaimer, before all of you go and start bashing me for promoting un ethical products which do not respect copy right, let me clearly state that i am in no way promoting or supporting copyright infringements. My focus would be just to see how some one saw an opportunity of making money and executed it to perfection.

JadooTV is basically a simple box which connects to internet and from there it stream all popular desi channels over to your TV this is how the box looks like


Price that they are charging for this small box is 199 USD for a standard box and 249 USD for a high definition box. These prices are extremely steep by any US Standard, just to put in perspective you can get a Bluray DVD player for less in US.

They don’t do any main stream advertisement but still every desi I met either had it in his house of was fully aware of its existence, out of all my friends and relative nearly 90% already had it in their homes while the other just waiting to have it.

This in any terms is a huge success, how did it do it and why are people going for such a device is simple, local channels are extremely expensive, JEO costs about 24 USD per month, and that is one channel, combine it with ever popular Star TV and sports channel and your cable bill easily goes north of 50$ a month.

So the calculation a person does is even if this service stops in 4~5 months i have fully recovered my money, they are aware that it will go away some time still they are agreeing to put in such a money. These guys have a very good supply chain with distributers spread near all desi populations and direct shipping, plus they have cleverly put all disclaimers of having no responsibility for the content, i don’t know how it will hold in court of law. But i am sure by the time it goes down who ever is behind it would have made a whole lot of money.

I am sure cost of production of this box is cheap but its really the supply chain and viral marketing that has really sky rocketed the product sales.

Ohh let us know if you also feel that the logo is familiar to some thing you have seen before ;)

Facebook comments:


  • Osama A

    Man you should really do a whole series on copyright infringement – I dont believe enough people realize the gravity of this.

    I just saw some djuice ads casually using the gmail “envelop icon” trademark in their ads.

    Its just… well, sick

  • This is exactly what’s wrong with our “entrepreneurs”. JadooTV is actually making money off someone else’s hard work. This isn’t the case of just using some data feed to produce a mashup. This is simply a cheap technique to redistribute content without any authority.

    The target market knows about this too. They are willing to accept it as an alternative, since the logic is that they end-up paying less. (which they do).

    Anyways, the box is a white label solution that anyone can deploy with “their legal content”.

    Let’s hope others don’t follow their footsteps and actually bring value to both consumer and producer of tv media.

  • Obaid, i agree, we have more people working on copying an original idea and regenerating content then ones looking for true innovation.
    and as we look around people copying others some how get more success rate than the ones burning midnight oil for real innovation,

  • Fahim

    Boxee.tv and XMBC FTW :)

  • Fahim thats what came to my mind exactly.
    However the thing which they can now go ahead is that they have a pretty strong install base and that to from a specific demographics they can evolve into some thing bigger.

  • Amir Shah

    have quick question for ya if you can please answer, just wanna know what “boxee.tv” is exactly? its sort of “jadoo box” or something else? thx

  • Boxee/XMBC is a media center software, basically if you’ve some old hardware lying around your home you install boxee on it and get that connected to your Home theater and stream content from internet or play from your own collection, it has huge list of apps included.

    Lifehacker has some good articles about it, if you are interested you can see here: http://lifehacker.com/search/boxee/

  • Farooq Chaudhry

    Why aren’t these channels doing something about it? Do they not know of its existence?

  • Smith Andrew

    Jadootv is really wonderful…I tried using jadootv its really working great. India, Pakistan, Bangladesh, Afghanistan many more channels you can see

  • Saeed Ikram

    jadootv: Yeah smith i am also using the same box from past 2 years. Its really awesome. even i am planning to install into my car.

  • Tabassum

    Saeed bhai sach kaha aapne.maine bhi bahut saal sey use kar rahi hoon jadootv aur setup bhi bahut asan hai jadootv install karna.

  • Zeeshan Ahmed

    Tabassum i am planning to take jadootv in my home. I have booked a jadoobox 2days back i am eager to see in my home as soon as possible.
    I saw jadootv at my friends home. no cable no internet……….jadootv rocks

  • Tabassum

    zeeshan bhai i am watching all my favourite serials on jadootv. aapko ek aur din sabar karna padega zeeshan bhai.Even i was in same position when i booked jadootv…..haan jadootv rocks

  • Rehan

    Hello tabassum ikram & zeeshan. I have installed jadootv in my home & my car too. saeed dont wait. Juzz go nd install jadootv in your car.

  • JIM

    First of all hi to evry1 nd to jadootv.Hey smith You understand hindi?. Tell them jadootv rocks alwayz.

  • Smith Andrew

    Hello Jim.
    Even they are saying the same jadootv rocks….
    Jadootv hurray

  • Mark Nick

    You can watch n number of clips (Movies, Music Videos, Cartoons, Shows, News, Sports) on jadootv.
    Jadootv a world of entertainment

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