jadoo TV : Good artists copy, great artists steal, and the money maker just provides upstream to Copyrighted Content.
During my recent trip to the USA, I discovered about this brilliant product that is now found in almost all desi home.
First a Disclaimer, before all of you go and start bashing me for promoting un ethical products which do not respect copy right, let me clearly state that i am in no way promoting or supporting copyright infringements. My focus would be just to see how some one saw an opportunity of making money and executed it to perfection.
JadooTV is basically a simple box which connects to internet and from there it stream all popular desi channels over to your TV this is how the box looks like
Price that they are charging for this small box is 199 USD for a standard box and 249 USD for a high definition box. These prices are extremely steep by any US Standard, just to put in perspective you can get a Bluray DVD player for less in US.
They donâ€™t do any main stream advertisement but still every desi I met either had it in his house of was fully aware of its existence, out of all my friends and relative nearly 90% already had it in their homes while the other just waiting to have it.
This in any terms is a huge success, how did it do it and why are people going for such a device is simple, local channels are extremely expensive, JEO costs about 24 USD per month, and that is one channel, combine it with ever popular Star TV and sports channel and your cable bill easily goes north of 50$ a month.
So the calculation a person does is even if this service stops in 4~5 months i have fully recovered my money, they are aware that it will go away some time still they are agreeing to put in such a money. These guys have a very good supply chain with distributers spread near all desi populations and direct shipping, plus they have cleverly put all disclaimers of having no responsibility for the content, i donâ€™t know how it will hold in court of law. But i am sure by the time it goes down who ever is behind it would have made a whole lot of money.
I am sure cost of production of this box is cheap but its really the supply chain and viral marketing that has really sky rocketed the product sales.
Ohh let us know if you also feel that the logo is familiar to some thing you have seen before