Vidpk.com has become a very popular videos sharing site and has attracted massive traffic. The portal can be easily termed as the Pakistani version of . One can view and upload videos, comment on them, join discussion groups and catch up with the latest Pakistani dramas and music videos. You can watch an intro that was aired on SAMAA TV here.
This writeup, however, is not an intro post on Vidpk.com. I would rather focus my energies on two important aspects, usability and copyrights infringement. Starting with usability of the site, one wonders why is there a need of another one when we already have Youtube. Does a Pakistan-centric video sharing platform really works? The answer is, yes it is actually working quite well. The reason for this success is the Pakistani touch. People wanted to see local content, both classic and contemporary, on a Pakistani platform. The users of the portal are quite proactive and one can find the latest episodes of Pakistani TV shows, dramas, music videos and even all the famous cooking shows (no wonder many Web savvy housewives are active members) within days after the actual airing. Many of these are not available on Youtube or are added quite late after the actual broadcast.
This brings me to the second topic; copyright infringement. Just like Youtube, the site faces copyright issues. Although we don’t have any active copyright laws implementation here but one has to be ethical about it. It’s not right to upload exclusive content without even asking for permissions. Pakistan Broadcasting Association also has some rules and regulations in place where they take actions against such cases but we have yet to see any development in this regard.
WeÂ have aÂ copyright ordinance that was promulgated in 1962 underÂ whichÂ theÂ copy rightsÂ duration isÂ fiftyÂ years.
The period of copyright of a literary, dramatic, musical or artistic work (other than a photograph) is the life of the author and 50 years thereafter. In the case of a cinematographic work and a photograph, copyright subsists until 50 years from the beginning of the calendar year from publication of the work.
But we are not even respecting that law for five day.
After doing a little research, I found that some production houses/TV channels are actually encouraging this trend. TRP rating has to be taken care of, after all. These entities usually upload the content 3-5 days after the actual airing and kick off the discussions, in some instances. However, what about those artists/production houses whose content is shared freely sans any permission? The ideal way of dealing with this situation is to impose restrictions on uploading and an in-house verification procedure. It’s about time we follow the ethical business procedures and protect the intellectual property rights.