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Oracle PR – Oracle Partners Drive Profit and Growth Through Specialization

pdf iconOracle PR.pdf *Oracle Partners Drive Profit and Growth Through Specialization*

*Adds New Specializations and Enablement Resources*

*SAN FRANCISCO**, SEPTEMBER 23:* Since its launch less than one yearago, Oracle partners have rapidly embraced the Oracle PartnerNetwork (OPN) Specialization program to drive better market differentiation, customer adoption and bottom line results.

The OPN Specialization Program allows the most experienced and committed partners to differentiate themselves and gain a competitive edge by spotlighting their expertise in Oracle technologies.

Today, six new Specializations are available to partners on the OPN portal, bringing the total number of OPN Specializations to 50 since the program was launched last December.

“OPN Specialized was the most significant evolution of the OPN program in more than a decade,” said Judson Althoff, Oracle Senior Vice President of Worldwide Alliances & Channels and Embedded Sales. “The goal of the program is all about giving partners the opportunity to gain differentiation and the competitive edge they need to stand out in the marketplace. The rapid global adoption and the number of partners that are taking the opportunity to specialize today is evidence that the program is meeting those goals and delivering true impact to our partners and joint customers around the globe.”

“Our SOA specialization has helped considerably with the alignment of Oracle Sales and marketing with our own account managers. Teaming up, also with other partners, helps us to develop an individual and comprehensive customer approach for SOA. We believe in the force of the combined effort and knowledge of virtual teams to view, analyze and target customers from different angles,” said Rolf Scheuch, CTO, OPTIZ Consulting GmbH.

“Enkitec was an early adopter of the OPN Specialized Program. This program helps us to focus our service offerings on specific market segments. As a Specialized partner, we receive great support from Oracle and are recognized by our clients. We recently made a strategic investment to add Exadata into our offering, which we believe will bring incremental business and profit in the coming years,” said Wade Nicolas, President, Enkitec.

Further supporting partners with additional Enablement 2.0resources, Oracle also announced new and enhanced partner tools. These new resources make it easier for partners to connect with customers and differentiate their solutions, quickly resolve issues online with Oracle Partner Business Center agents, and more easily manage their Oracle training towards competencies and Oracle Specialization.

From applications to disk, the expanded offerings provide partners the resources and support needed to be differentiated and recognized for their investments so customers can choose them as preferred Oracle solution providers.

*Record-Level of Partners Achieve Oracle Specializations: *Since the program’s inception in December of 2009, more than 200 partners have achieved specializations to differentiate their offerings, expand their business and deliver customer value.

Today, the OPN Specialization program boasts: ,more than 200 Specialized partners, more than 27,000 OPN specialists, more than 5,000 implementation specialists

In addition, Oracle has enabled partners with more than 500 Boot Camp sessions and 26,000 Boot Camp days. This consolidated, intensive training is delivered by specific product areas helps partners become experts across individual Oracle technologies and achieve specialization.

Six new OPN Specializations provide partners the resources they need to expand their businesses and profit with Oracle – from applications-to-disk.

And for the first time, partners will have the ability to achieve Specialization across vertical Oracle solution areas. New specializations include: Oracle Sun Unified Storage, Oracle Sun Flash Storage, Oracle Tape Libraries, Oracle for Natural Resources, Oracle for Oil & Gas, Oracle for Consumer Goods

These new specializations are available immediately on the OPN Specialized portal and bring the number of OPN Specializations to more than 50 since the program’s launch last December.

*Supporting Resources*

OPN Specialization Guide

Oracle PartnerNetwork at Oracle OpenWorld

Oracle PartnerNetwork (OPN)

OPN Specialized

Judson Althoff blog

Connect with the Oracle Partner community at OPN on Twitter, OPN on Facebook , OPN on LinkedIn, and OPN on YouTube *.*

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*About Oracle PartnerNetwork *

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Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit

*About Oracle*

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Oracle (NASDAQ: ORCL) is the world’s most complete, open, and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at

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