Teradata: A Case of Successful Foreign Investment in Pakistan

January 1, 2013 9:53 pm 0 comments

Teradata is an American company that provides analytic data solutions, including integrated data warehousing, big data analytics and business applications. Recently, Teradata’s Chief Technology Officer, Stephen A. Brobst, spoke to a few journalists in Karachi. Stephen is a member of President Barack Obama’s Council of Advisers on Science and Technology, which is a board comprised of 12 experts. The board gives recommendations on prospects for American investments that will improve citizens’ standard of life.

He mentioned when Teradata was moving its business to explore Pakistan’s potential, it was not a popular step supported by everyone within the company. Many were opposed to it for obvious reasons of Pakistan’s insecure environment for foreign investors. Much has to do with how Pakistan is perceived abroad as well as lack of measures by the government to attract foreign investors.

Teradata is a foreign company that came to invest in Pakistan on its own without any incentives from the government. Stephen said that:

“I was one of the people pushing for (investing in Pakistan). Everybody was running to India, which is bigger and certainly more advanced technologically. But Pakistanis are more agile with technology compared to Indians.”

Having this kind of confidence in Pakistan’s potential is just the attitude that the country needs from foreign investors who realize the real opportunity that lies in bringing business to Pakistan as it is a two-way route with both sides benefiting. It seems quite impossible for a company to benefit when times are constraint for financial growth and economic status of Pakistan. But Stephen has a different view on it too. He said not to confuse Teradata’s revenue growth with that of its clients.

He said,

“When the times get tough, they need analytics even more, adding the years following the global financial crisis, which wreaked havoc on big banks, were Teradata’s best growth years as far as its clients from financial services are concerned.”

Furthermore he explains,

“When everything is going well, nobody has to do anything different. It’s when the times are tough, they need to get smarter. And to get smarter, you need data. So tough times are generally good for our business.”

When Teradata first came to Pakistan, one of its first clients was the Pakistan government itself. Teradata helped the National Database and Registration Authority (NADRA) in establishing its data repository for citizens. Now data from NADRA is helping government authorities and intelligence agencies to monitor matters of security concerns.

When asked about data’s application in improving life standards especially regarding healthcare sector, Stephen regrets the insufficient healthcare data in both Pakistan and the United States. To provide better healthcare, sufficient data has to be supplied and companies like Teradata should be made use of.

Now Terdata has a staff of some 500 people with offices in Islamabad, Lahore and Karachi. Its clients include telecom companies, major banks, airlines and beverage companies. Teradata claims that any company in Pakistan that has many customers and large data to manage, it is safe to assume that it is all being handled by Terdata. Stephen says that they target only large companies, that is why there implementations are only in tens and not hundreds.

However, when a journalist asked how much revenue does Teradata generates from its business in Pakistan, the CTO refused to answer. The data that has been made public says that Teradata earned global revenue of $2.3 billion in 2011 from its businesses in 42 countries. For Afghanistan and Bangladesh, operations are conducted from within Pakistan by Teradata. Their next target is to operate for Sri Lanka from Pakistan, thus keeping its regional operational base in Pakistan and making it stronger.

Facebook comments:

No Comments

Leave a Reply


*

Recent Posts

  • Events General Mobile Apps Container Run a continuation of politically motivated apps

    Container Run a continuation of politically motivated apps

    First we had Angry Imran which brought smiles and some short lived fun for us during the election campaign. Then came Gullu Butt following the incident of Model Town Lahore, which stayed on top of charts (Pakistan play store) for quite some while. Also Gullu Butt made an update with having the famous “Aam Khaiyga” quote form Aamir Liaqat in which a character resembling Aamir Liaqt throws mangoes and the Gullu Butt character tries to catch them. Gullu butt currently has more than 100,000 Installs

    And now during this extremely politically tense situation which had the whole nation on its toes on 14th August we have another app continuing the …

    Read more →
  • Announcements Featured Startup General Meritaleem.com aims to help student make better decision regarding their future.

    Meritaleem.com aims to help student make better decision regarding their future.

    MeriTaleem.com aims to solve an age old problem for our students, where to go next?

    If you have just completed your primary school which college to pick, if you have completed your college which university to pick. There has always been lack of information or rather consolidated information regarding these questions. The best source till now has always been relatives and friends (mostly of your parents). So some uncle did CA and made a good living you should talk to him and decide, or daughter of my sister completed her medical and is practicing follow that career.

    The fact that online presence of our existing universities are limited and not …

    Read more →
  • General Mobile Apps Eccentria Technologies launches an app which shoots to the top of the charts

    Eccentria Technologies launches an app which shoots to the top of the charts

    Whoa!! this was quick so Eccentia technologies launched an app a few days ago called “Ajj Kia Pakaen” or what to cook today and today it has reached the top of charts for Pakistani Stores on iTunes and google play store.

    “Ajj Kia Pakaen” is the most common question asked at every house hold in the morning. The ladies of the family have a hard time deciding what to cook for the day. The app has a fun interface and is simple to use, you fire it up, and it gives you an option of what to cook for the day, if you like the option you can check the …

    Read more →
  • Coffee Session General Marketing/Adv Rise of facebook marketing in Pakistan

    Rise of facebook marketing in Pakistan

     

    Until a few years back we used to have closed groups and forums, which gathered the like minded people and anyone targeting the online audience would tap into that forum and market his/her services. So PakGamers , PakPassion initially even PakWheels used to be driven by members talking about what they loved, people used to create marketing and sales opportunities from within those discussions (so you could get a good router cheap or a gaming PC etc).
    The advent of facebook changed all that, most of the forum goers moved to the new social media. It also made a very attractive market place for some one who does not …

    Read more →
  • General Getting back

    Getting back

    I  have been out of blogging for a long long long time, a lot of things happening on personal front (including a little startup I have ben doing my self). However during my absence I met a lot of people who had followed GreenWhite at its peak, read the articles regularly.

    I had hope there would be some one else who would come ahead and cover everything going on and around us in the local tech world. There are some guys doing a great job, but for some reason I still could not find one source where I can go and read about everything, so my routine usually is to …

    Read more →
  • General Mobile Apps Software & I.T. GeniTeam launches official app for Pakistan Idol

    GeniTeam launches official app for Pakistan Idol

    GeniITeam has successfully launched an official app for PakistanIdol. This is one of the first collaboration between a reality game show and a local app development company. I am sure a lot more would follow. Previously we have seen seenreport becoming the basis of mostly all channels citizen reporting system (Like Geo Dost). This is a healthy sign and with the advent of 3G round the corner it should become a business generator for our local firms.

    App allows you to follow the contestants that you like, promote them, comment on live feedback on an episode. It offers official content from the show since it is developed with partnership with …

    Read more →
  • General 10Pearls and National Geographic Release A Geography Challenge App

    10Pearls and National Geographic Release A Geography Challenge App

    10Pearls, one of the leading Pakistani IT companies, has recently added another feather to its cap. This time, in partnership with National Geographic, 10Pearls has released the new and improved GeoBee Challenge App – an interactive app to challenge and grow the geographic knowledge of the users.

    Each year thousands of schools in the United States participate in the National Geographic Bee using materials prepared by the National Geographic Society. The competition is designed to encourage geography in the classroom, ignite student interest in the world around them, and increase public awareness about geography. Schools with students in grades four through eight are eligible for this entertaining and challenging test of geographic knowledge. Now …

    Read more →
  • General 10Pearls Spins Off Game Plan8

    10Pearls Spins Off Game Plan8

    It’s heartening to see that Pakistani IT companies have now started to diversify themselves into non traditional areas, and are competing with global players in areas such as gaming. We have received information that 10Pearls, one of the leading  mobile and enterprise web development services companies in Pakistan, has spun-off a separate entity focused solely on developing and publishing casual mobile games.  The new entity, Game Plan8, will focus on creating 2D and 3D games for the iOS, Google Android, Kindle, Facebook and other platforms. Details can be seen on the company’s official press release at http://www.prweb.com/releases/2013/12/prweb11428177.htm

     …

    Read more →
  • General Telecom CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    If only were there two things when it comes to the law, firstly the fear of breaking it and by passing the legal authority, and secondly, implementation of the law given full dedication, there would have been less competency and dishonesty in business and society. However, keeping good faith, the Competition Commission of Pakistan (CCP) has put forward “Deceptive Marketing Guidelines” which will maintain the Section 10 of the Competition Act, 2010. In order to enforce this part of the law and stop anti-competitive conduct on part of the telecom companies in advertising, the guidelines have been shared with Pakistan Telecommunication Authority (PTA) and other concerned telecommunication sector members, in …

    Read more →