Tohfay.com has taken a very positive step towards targeting Overseas Pakistani’s with families back home, allowing them to get the day to day mundane tasks done when they’re not physically present. The one service usually provided by the relatives and done through favors, hence the name Mamoo i believe. This is one area which i personally feel very much in need of, even though im just in a different city. I would definitely be a buyer if i was abroad.
The idea is interesting. Its a twist on the personal assistant outsourcing model utilized in the states. You setup an account, tell them whatever you need to get done, they give you the result bill you by the task. Most of the tasks are information based, which is a real necessity once you are conducting business from outside the country, but in addition they provide man power support as well. They’ve offering services in the metro cities of Karachi, Hyderabad , Lahore, Islamabad, Rawalpindi, Faisalabad and Peshawar.
What i really like about this service is the Teemar Dar service, which is a medical assistance service for families. It includes case management, medical help, nursing, medical information, pharmacy and prevention services. A real boon in our part of the world where health is not necessarily considered until something goes wrong.
Now for some constructive criticism. While navigating the site, a couple of things which really bugged me was the design. While the service categories are listed on the main page, pricing and information regarding them is burried deep within the site. Yes, two clicks are deep! Also, i think a couple of testimonials as well as examples of usage would be beneficial.
All in all, a good service for the overseas pakistanis market. We wish you all the best.