I was at NUST for a recent MITCEF event, and we had a number of interesting veterans from the media industry there. During the tea break a professor came and started introducing a student and his product to some of those media veterans. The student had built an “ERP System for the media industry” and the hope of the professor was that those veterans could find some use of this in their organizations.
I was standing next to them for a bit, and smiled – the theory at work seemed to be that the best chance of success for that product would be through immediate and direct introductions between the student and the veterans…. one by one and over the course of months.
I want to suggest an alternate way.
If you have a product you are certain can be applied to some industries immediately, why not find ways of broadcasting your message across? Instead of going and meeting with each one of the individuals separately, why not have all of them get interested in your message first – that way, when you do contact them, they are already familiar with your product?
Consider this blog as an example – this is a broadcast medium just like radio or TV, but for a focused audience. We’re one of the top tech blogs locally, and our readers include senior managers and executives from IT, telecom and very recently media.
I’m sure all the major media organizations read Green & White (if they dont, that says something about their news research depts).
So why not request coverage from us on your startup / product to us – use the “Request Coverage” button at the top.
We’ll first work with you to make sure your product is ready to be announced – if any part of your product has ethical or immediate issues, we’ll tell you about them before covering you.
Then even after coverage, we’ll try to help you out by pointing you in the right direction or doing email introductions.
If you need it, we’ll consider you for the CDF Incubation Program for startups where we give you office space and guidance.
Consider going through broadcast channels that can get you going immediately – sitting in the back hoping for introductions by professors may also work but they will take too long and you’re likely to get disinterested after a couple of months because of the speed of it.