Recently, the Swiss Knife Social Media Convention organised by Navitus, a management consultant firm, was held in Karachi’s Pearl Continental Hotel on October 16. The convention was focused on improving and inspiring businesses and up-coming entrepreneurs. The event was attended by Philip Morris, Google and Engro Foods. The Convention was thoroughly interactive and the participants were asked to create a 3D-Facebook Page for each of their groups.
The exercise was meant to highlight the fact that in real life, socializing is still the hardest thing to do compare to an online version of the same activity, where one can easily get “Likes” and be followed. Our reliance to fill this gap of interacting with other people has been filled by social media convincingly. The fact that social networking sites like Facebook are growing into creating a world of their own is a remarkable realization that world of telecommunication is fast and upon us.
If Facebook was to be a country, it would be the third largest in the world by its population. Another fact is that, now Facebook being traded publicly makes it also richer than many poor nations around the world. However, one myth that must be broken is that only the youth heavily relies on social media, because those who are from an older generation are also making the best use of it for their professional lives and businesses as well as personally.
For businesses depending on social media, it is important to know that their online customers also have a voice as consumers in the real world. There are many success stories like that of Shayaan Tahir, which came forward through this event. He has relied completely on social media for his business’s success and now is Pakistan’s largest online retailer.