Google’s consultant in Pakistan, Badar Khushnood, urged the government to understand that the use and need of internet has increased in Pakistan. Khushnood has been working with Google in Pakistan for the past six years and said that even though internet has reached far and wide, it requires assistance in its technological advancement. He suggests conducting regular trainings and refresher courses for interested individuals who can learn to appreciate influence that technology has in their respective fields.
Within the last decade, Pakistan can take pride in the upward trend in number of internet users and internet access as well as in online advertising. Recently, Google organized an event in Lahore on September 12 with Google experts having sessions with marketers, bloggers and developers. Google has not been official launched in Pakistan yet, despite being the most popular search engine and its affiliated sites being heavily used.
Khushnood is of the opinion that before Google gets formerly introduced, Pakistan must make better regulatory laws about internet. Google is working towards achieving this very target in Pakistan through starting such encouraging projects as the Plan9 Tech Incubator in collaboration with the Punjab IT Board.
Also, to promote online advertising in Pakistan, Google hired two Pakistanis in Singapore who can help bring sales higher in the country. Khushnood is also working with the government and other political parties to make better regulatory policies regarding such Google affiliated sites as YouTube, which often are victimized due to offensive videos.
According to Anand Tilak, the regional manager of agency relations and sales development, Pakistan’s search queries have risen by 6% in the last couple of years and a quarter of these queries were made through mobile phones. This means that mobile phone is an important platform for internet advertising as well.