Google Pakistan’s executives envision that for Google Asia, Pakistan will be the “next big” market. They shared their belief in Pakistan’s potential recently at an event they organized in Karachi at Pearl Continental Hotel. Google’s head of Emerging Market Development, Southeast Asia, Jana Levene addressed the country’s IT experts, bloggers, businessmen and journalists.
With a visit from Google’s CEO, Eric Schmidt in June to Pakistani politicians and business community makes it confirmed that not only Google is to grow in Pakistan, but the case will also be vice versa. Pakistan has a lot of potential to offer in terms of its talent and venture capitalism. According to Badar Khushnood, Google’s consultant in Pakistan, Google wants to be certain of how much serious Pakistani leadership and business community take technology to be. In today’s world, where everything has been integrated with technology, it is impossible to move ahead without developing technological expertise.
Taking one important step at a time, which can bring tremendous results, Google has gotten involved with the Punjab government in a multiple projects, including “Innovation Punjab” in collaboration with Punjab Information Technology Board. Google has also collaborated with Pakistan Software Houses association to launch social innovation fund, which means that young IT entrepreneurs will get a chance to shine their creative ability through.
Hence, Google has shown its determination to make Pakistan hold equal scope for its growth as Pakistan is worth $400 to $500 million market for it according to Jana Levene. Amongst the top 10 websites in Pakistan, top four belong to Google. With a huge population to cater to, Google cannot deny Pakistan’s 22 million internet users, which is a population more than Australia’s entire demographics. There are rumours of Google opening its first office in the country soon. However, no such official word has come out.