So finally our tech aware Government realizes the importance of social media and sets up a Social Media Cell. Our politicians have been slowly understanding the need to stay in touch with people through use of social media with a lot of prominent political leaders already having twitter accounts and facebook pages.
However there was little or no effort from our government to counter any type of negative propaganda or even sharing of their own side through the use of technology, this probably would change if they create an effective social media cell with competent people.
However if it is treated like most of our government projects it will surely create more problems and increase the negative image instead of helping to tone it down, the article in The News does seem to mention some hidden and negative motives behind it
But some insiders say one of the objectives of this initiative is to take on “negative journalists” who are opposing the incumbent regime through their writings and by participating in TV talk shows. The initiative will also be used against mainstream opposition political leaders given the changing political atmosphere, the clash with the superior judiciary and chances of holding general polls after the upcoming Senate election in March in accordance with the Zardari-Gilani game plan.
Some of the basic operations described for the cell includes.
- Publicity of the government
- Monitoring and responding to critics of the government.
Some more information as shared in the news article is as follows
According to the action plan of the social media cell, targeted social sites will include 8 Facebook pages; four blogs including PID Official Pakistan at a Crossroads, Fata, Responsible media in Pakistan and Support Democracy; two discussions forums and one youtubeChannel. It is the plan of the social media cell to ensure networking with Publicity Officers, Regional Offices, Press Officers Abroad, PTV, APP and PBC as well as networking with popular local media organisations and participation in media sites/blogs etc.
As they say better late then never, lets see how this goes for government and over image of Pakistan