We live in a post iPhone era, when iPhone was introduced few years back no body had thought that it will revolutionize the way we use our cell phones. Today there is almost nothing that you can do on your Dekstop which can not be done with more convenience and less time on your smartphone.
Offcourse smartphones existed pre iPhone era but they never were a risk for PCs today as Steve Job’s apple continue to roll on in his aptly named “Post PC Era” claiming its first victim in HPs WebOS (Palm Pre) and further more causing HP to step out of PC Business as well. Google still fight’s on with Android and has also gained market share, with major manufacturers of past (Nokia, RIM) struggling to keep a respectable pie for themselves.
With the increase of Smartphones first Apple and then Google introduced the concept of Apps, small and cheap software that you could use to increase productivity or to have fun. The market exploded with small apps that were cheaper than a bottle of soft-drink, every body downloaded the apps and a whole new echo system was created.
Companies in our country benefited from this change of market dynamics as the new area of Mobile Development was more lucrative than conventional ERP type projects plus it made extremely easy for companies to develop and market their products while sitting in Pakistan without investing heavily on marketting or opening up a front office in Dubai or US. We have over past few years seen a lot of companies not only jump in this new space but also create extra ordinary success stories like pepper.pk, Geniteam, Tkxel, CDocs (Now Game View Studios) and the list goes on.
With limited number of trained resources most of these companies trained their own workforce, and produced apps that competed in the market and won at many levels. However, the first wave of Mobile Apps specially in the Gaming area where most of our companies products were doing well is going to a next level.
Firstly there is an added interest in this space by companies who traditionally did Games for Consoles. These companies like EA, and others are used to producing titles with enormous amounts of budgets, they have at there disposal world’s best creative talent and unlimited supply of funds to create games which make the small screen of you phone come alive.
Secondly the new wave of smartphones coming out are getting more powerful with every passing day, as we witnessed in the Desktop era, computing power in the mobile phone is growing exponentially. We are seeing dual core processor and dedicated graphics power as a standard for upcoming cell phones.
Both the above combine to present a new challenge for our local firms in this space, people will now take for granted 3D games in mobile phone, the story lines and extra ordinary game play means it will offer you an experience previously only possible on a gaming PC or Console. Our tech firms have done well in the first phase of Apps but this next wave will be a completely new challenge as I foresee a huge shortage of talented and skilled people in game development, with the exception of MindStorm studios I have not heard alot of firms having worldclass animation designers and graphics people. Soon there will be huge demand for people who can do game development. Which means professionals who can draw a concept, create a character and develop a story line, then next level of professionals who can transform those thoughts into eye popping graphics, and then lastly programmers who can put life into those graphics.
We have a lot of ground to cover in this area. Our move from web development firms to Mobile App development firms was bumpy enough with a lot of time required to teach our graduates and professionals constraints of developing for a smaller screen with limited memory and processing resources. However still the base was already there in the form of programmers, which you could hire and bring to the next level. This time our graphic designers need to rise up to the challenge and move on from making wire frame for websites to creating next generation of Animation and Game Concepts. We would need huge help from where ever we can, I believe PSEB with Imran Zia at its helm has already made some stride in this direction with the recent Funding they got, however we would need our Universities and Faculty to quickly start introducing courses for this area and make sure our talented graduates are ready for the challenge which awaits.
We did it in the first round, lets see how we do in round 2.