The job portal market has been growing rapidly for last few years, we have, mutakbil and brightspyre to name a few. goes a step ahead and instead of creating another job board, they create an aggregator for existing job sites.
A very neat Idea, for some one looking for jobs it does not really matter which job portal and site he has membership of. Also it eliminates the need to create accounts in all of them to get to the job, you just have to search the job and then probably create an account for relevant site. is an effort by Umair Waheed Khan a LUMS graduate. …

" />

Signs of a growing market? a job search engine

The job portal market has been growing rapidly for last few years, we have, mutakbil and brightspyre to name a few. goes a step ahead and instead of creating another job board, they create an aggregator for existing job sites.
A very neat Idea, for some one looking for jobs it does not really matter which job portal and site he has membership of. Also it eliminates the need to create accounts in all of them to get to the job, you just have to search the job and then probably create an account for relevant site. is an effort by Umair Waheed Khan a LUMS graduate. The site also gives recent trends in job markets based on recent postings. Few things which would make this more usable would be, ability to watch for specific jobs, like if I want to sign up for all future Project Management jobs I should be able to submit my email and receive notifications. Also It would greatly help if they can introduce some kind of Natural Language processing into refining the job search more (like based on experience) or allow sorting of results on different criteria, I guess we would soon see more refinement and feature.
Over all a good idea executed in a simple but useful way.

Facebook comments:


  • thats kool!! but what about the sites which are already working??

  • @Maleeha, can you elaborate which sites you mean

  • Yup this is a great effort but I agree with Maleeha that there are other sites that are working such as jobrapido etc.

  • Farhan and Maleeha, thanks for pointing out I was not aware of jobrapido, will check it out and update the post

  • It is too easy for any job portal to kill your crawler through a delayed JS request if they think you are taking away their traffic. Your business model should not rely on the mercy of others for success. Try launching your own job portal instead.

  • Ahmad, why do you think the job portals would find this offensive (just out of curiosity), I think it helps them get more traffic, just like google, you basically make sure Google is able to index you pages so you turn up on searches, because all is doing is in results giving direct links to those job sites.
    There are a lot of Job portals, the market has become very crowded I am not even sure how many are their, don’t you think its better to think different and create some thing which is more useful

  • hmmm, web site owners want their users to click ads on their home page. Not to mention that if you search a job portal through their own website, they get further opportunities to display ad impressions and sponsored links alongside the results.

    Your meta search engine would be taking away these two monetary opportunities from them, which means they would only get traffic if someone actually visits their job description page through your search results. Considering how easy it is to break your data gathering crawler, I’d recommend you have a backup plan in case things go awry.

  • Ahmad, your observation is valid but it only covers the perspective of big job portals. We think that middle tier and lower job portals can use Blend.PK as an opportunity to increase their online presence. In fact, we have already started receiving requests from small job portals that Blend.PK index them as well. About your comment that it is easy to stop our crawler for the job portals, well they do not have to go that far as to try to block us if they think that we are doing anything wrong they can simply request us and we will stop indexing them but by doing this we feel these big job portals can loose their market share to the smaller ones. Just for the information, out of every hit Blend.PK receives 50% result in a redirection to the owner site. Thanks for giving the feedback.

  • Dear Umair,

    Nice job but dear these type of search engine is already available in market like indeed, jobrapido and many more. Infact a non techy guy can create it with GOOGLE custom search. I am not letting you down here. You need to step up. Add some more features which are still not provided by You should go for more… Think what is the missing factors.

  • Atif, thanks for the feedback. We are working on new features which will differentiate us like semantic search and many more. What you are seeing is an initial prototype; a very toned down version of Blend.PK. Major portion of Blend.PK is yet to be released. Thanks again for having a look at Blend.PK.

  • If so then I will wait for it

  • @Umair,

    IMHO, the business model is not sustainable. You are simply too early in the market. Indeed and all are successful because the online job hunting market has become too fragmented, so they are helping solve a crucial problem. In Pakistan, there is ONE clear market leader and then just a few other players. This means your solutions value addition to the ecosystem isn’t a lot.

    The next question would be, is it sustainable? Is it a good business? You could potentially generate revenue via (a) advertisements, or (b) paid placements.

    (a) would work only if you a lot of traffic. Assuming Rozee gets 50 mil hits a month (being the largest), their revenue could be (if they were monetizing with ads only):

    revenue = CPM/1000 * visits_per_month

    CPM = $0.30 (on higher side, in Pakistan it’s lower)

    revenue = $15,000

    I’d say, for you a good starting revenue could be $1000 i.e you will need at least 40k visits a month i.e. 1000 visits a day. I think it’s a bit hard to manage this as you are sourcing content from just a few sources out of which 3 -4 sources are good, rest is pretty much junk (i know employers don’t like to go to low end job portals! why should they, anyway!).

    (b) paid placement would get you in competition with rozee and all. They are already well established so in order to displace them you need to do quite a bit of investment in marketing.

    So IMHO:

    a) nice project, wrong market.
    b) focus your talent on a higher potential area – i’d suggest forget about pakistani market, go international! there is a bubble in the global market right now and this is the time to launch products !

    Hope you find the info useful :)

  • All, thanks for the feedback. I would add that’s success boils down to our ability to employ better search technology (relative to that of Pakistan-focused job portals) over an increasingly expanding and fragmented data-set to provide a more relevant job search experience for our users. In so far as’s users find the breadth of coverage and greater relevance of results beneficial compared to searching individual job portals, we see ourselves as partners to the existing job portals. The logical conclusion of most job searches will be redirection to an existing job portal (the fact cited by Umair above is pertinent here). By directing more relevant candidates to their job posts we will have , at the very least, a neutral if not a beneficial effect on the traffic of existing job portals.

    Also to regurgitate what Umair has already said, we are secure enough in our position to stop indexing individual job portals at the very first indication of discomfort from them. Regarding monetization, we have a few creative ideas up our sleeve that will evolve as our search technology (still at a very nascent stage) comes into its own. Regarding areas of improvement, we are working on several enhancements to – some our own, some gathered by feedback from readers such as yourselves and some suggested by the author of this post in his review. We should be coming out with some exciting new features pretty soon, so stay posted and please keep the feedback (both positive and critical) coming.

  • Asad, yours one of the best comments I have received since the beta launch. Very methodical and pertinent. But I think we won’t find out if its a sustainable model till we give it a try ;). Thanks.

  • As you probably already know VCs like to invest in big markets and big potentials. The potential in Pakistani market is just too small. I don’t think even Rozee is doing amazing revenues or for that matter Pakwheels and similar large scale portals. The companies that ARE doing good revenues are TradeKey and Sofizar’s ticketing portals. Those have very international approach.

    My hypothesis is very simple:

    1. You are very talented, Masha’Allah.
    2. Our internal market is too small, unfortunately.
    3. There is boom in international market.
    4. There is no barrier to entry for launching international products.

    Hence focus on international market. :)

    Why don’t you, use your search+scraping technology in another vertical pertinent to international market?

    It’s true that you won’t find out the potential unless you try it but I think the basic math is pretty clear in market potential. Also theoretically speaking, content aggregation works when there is a lot of content and there is a clear need for organization of that content / information. In our case (i.e. job market in Pakistan), this is simply not the case. May be if you start putting in ALL jobs – not just from portals but also from newspapers…. may be it can work. But the core question you need to ask yourself: how much can we really make after all this effort?

    A lot of large VCs actually made their money from last bubble. There are going to be a lot of millionaires from this current bubble too (imagine the millionaire employees from linkedin IPO – all of them starting their own companies. similar number from zynga.. and so on). Do you want to miss this opportunity? The hard fact is that our country is just not a lucrative enough market.

    Best of luck :)

  • Asad, thanks for the complement. Our whole team is very talented. Shoaib Khwaja is our CEO, he will graduate Inshallah from Harvard MBA next year and our COO is Sarfraz Shoukat a very very talented person. Even though your observations are acute I am of the view that a person cannot plan his success and more importantly there are no shortcuts. So lets see where Blend.PK leads too. Thanks for the great feedback, made my day.

  • Wow, outstanding discussion. Its comments like these which still get me to keep this blog going.

  • Qazi, we appreciate you covering Blend.PK, thanks.

  • @Umair Waheed Khan : What they teach you in top MBA schools is mostly how to work in a big company. I am afraid my friend running a startup is a totally different ball game, and an MBA degree from Harvard doesn’t necessarily translate into fore bearer of success. In many cases, it actually is counterproductive.

    Asad has made very pertinent points by doing some back of the napkin calculations, which is one of the first thing anyone should do before starting up. It all boils down to market primarily. However, if you want to address an international market, someone from your team will need to BE in that market to assess what’s really happening. You can’t just sit in Pakistan and carve things out, and expect them to work.

    Pakistani market is a highly price sensitive volume based market. But in the case of internet, the consumer numbers are pretty low. Get some data from google on the internet penetration rate in Pakistan and the numbers would be pretty humbling. If you still have the confidence in this market, then you will have to think different, and bring something out of the ordinary, and not just a clone of what has been working in for example in the US. One area which I see needs a huge attention, and could be a USP, is level of service. What I mean is that in Pakistan, people don’t trust the internet. If you could somehow build relationships, physically, in the real world, and transform that into something meaningful online, it might work. Labor is cheap here, unlike Europe or US, so try thinking putting people on the road to get something out of skeptic customers. In short, don’t just get caught up in the internet buzzland. It’s just a channel for your product delivery that’s all, like cable, or radio. So you need to get real, step out of the workplace, and ask yourself what product and services are you giving, and what is the best platform in the Pakistan to get it to the consumer.

    There are many other things that could be experimented with,but do share your experiences and lessons learned.

  • Zeb, your advice is duly noted, thanks. Visit our official blog ( or facebook fan page to keep yourself updated on our progress, experiences and lessons learned.

  • ?ou are a ver capable individual!

Leave a Reply


Recent Posts

  • Events General Mobile Apps Container Run a continuation of politically motivated apps

    Container Run a continuation of politically motivated apps

    First we had Angry Imran which brought smiles and some short lived fun for us during the election campaign. Then came Gullu Butt following the incident of Model Town Lahore, which stayed on top of charts (Pakistan play store) for quite some while. Also Gullu Butt made an update with having the famous “Aam Khaiyga” quote form Aamir Liaqat in which a character resembling Aamir Liaqt throws mangoes and the Gullu Butt character tries to catch them. Gullu butt currently has more than 100,000 Installs

    And now during this extremely politically tense situation which had the whole nation on its toes on 14th August we have another app continuing the …

    Read more →
  • Announcements Featured Startup General aims to help student make better decision regarding their future. aims to help student make better decision regarding their future. aims to solve an age old problem for our students, where to go next?

    If you have just completed your primary school which college to pick, if you have completed your college which university to pick. There has always been lack of information or rather consolidated information regarding these questions. The best source till now has always been relatives and friends (mostly of your parents). So some uncle did CA and made a good living you should talk to him and decide, or daughter of my sister completed her medical and is practicing follow that career.

    The fact that online presence of our existing universities are limited and not …

    Read more →
  • General Mobile Apps Eccentria Technologies launches an app which shoots to the top of the charts

    Eccentria Technologies launches an app which shoots to the top of the charts

    Whoa!! this was quick so Eccentia technologies launched an app a few days ago called “Ajj Kia Pakaen” or what to cook today and today it has reached the top of charts for Pakistani Stores on iTunes and google play store.

    “Ajj Kia Pakaen” is the most common question asked at every house hold in the morning. The ladies of the family have a hard time deciding what to cook for the day. The app has a fun interface and is simple to use, you fire it up, and it gives you an option of what to cook for the day, if you like the option you can check the …

    Read more →
  • Coffee Session General Marketing/Adv Rise of facebook marketing in Pakistan

    Rise of facebook marketing in Pakistan


    Until a few years back we used to have closed groups and forums, which gathered the like minded people and anyone targeting the online audience would tap into that forum and market his/her services. So PakGamers , PakPassion initially even PakWheels used to be driven by members talking about what they loved, people used to create marketing and sales opportunities from within those discussions (so you could get a good router cheap or a gaming PC etc).
    The advent of facebook changed all that, most of the forum goers moved to the new social media. It also made a very attractive market place for some one who does not …

    Read more →
  • General Getting back

    Getting back

    I  have been out of blogging for a long long long time, a lot of things happening on personal front (including a little startup I have ben doing my self). However during my absence I met a lot of people who had followed GreenWhite at its peak, read the articles regularly.

    I had hope there would be some one else who would come ahead and cover everything going on and around us in the local tech world. There are some guys doing a great job, but for some reason I still could not find one source where I can go and read about everything, so my routine usually is to …

    Read more →
  • General Mobile Apps Software & I.T. GeniTeam launches official app for Pakistan Idol

    GeniTeam launches official app for Pakistan Idol

    GeniITeam has successfully launched an official app for PakistanIdol. This is one of the first collaboration between a reality game show and a local app development company. I am sure a lot more would follow. Previously we have seen seenreport becoming the basis of mostly all channels citizen reporting system (Like Geo Dost). This is a healthy sign and with the advent of 3G round the corner it should become a business generator for our local firms.

    App allows you to follow the contestants that you like, promote them, comment on live feedback on an episode. It offers official content from the show since it is developed with partnership with …

    Read more →
  • General 10Pearls and National Geographic Release A Geography Challenge App

    10Pearls and National Geographic Release A Geography Challenge App

    10Pearls, one of the leading Pakistani IT companies, has recently added another feather to its cap. This time, in partnership with National Geographic, 10Pearls has released the new and improved GeoBee Challenge App – an interactive app to challenge and grow the geographic knowledge of the users.

    Each year thousands of schools in the United States participate in the National Geographic Bee using materials prepared by the National Geographic Society. The competition is designed to encourage geography in the classroom, ignite student interest in the world around them, and increase public awareness about geography. Schools with students in grades four through eight are eligible for this entertaining and challenging test …

    Read more →
  • General 10Pearls Spins Off Game Plan8

    10Pearls Spins Off Game Plan8

    It’s heartening to see that Pakistani IT companies have now started to diversify themselves into non traditional areas, and are competing with global players in areas such as gaming. We have received information that 10Pearls, one of the leading  mobile and enterprise web development services companies in Pakistan, has spun-off a separate entity focused solely on developing and publishing casual mobile games.  The new entity, Game Plan8, will focus on creating 2D and 3D games for the iOS, Google Android, Kindle, Facebook and other platforms. Details can be seen on the company’s official press release at


    Read more →
  • General Telecom CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    If only were there two things when it comes to the law, firstly the fear of breaking it and by passing the legal authority, and secondly, implementation of the law given full dedication, there would have been less competency and dishonesty in business and society. However, keeping good faith, the Competition Commission of Pakistan (CCP) has put forward “Deceptive Marketing Guidelines” which will maintain the Section 10 of the Competition Act, 2010. In order to enforce this part of the law and stop anti-competitive conduct on part of the telecom companies in advertising, the guidelines have been shared with Pakistan Telecommunication Authority (PTA) and other concerned telecommunication sector members, in …

    Read more →