The telecom industry has grown rapidly in Pakistan. In fact, it has grown aggressively and pioneered a number of services and infrastructure initiatives in the South Asian region. Quick adoption of telecom services by a huge customer base and related industries has also given a great impetus to this growth.
To complement this growth, software development industry of Pakistan has filled the gaps to provide much needed content (games, apps etc.) for the users of cellular services. Take the example of many worldwide best selling mobile applications coming from Pakistan. However, our local telecom operators are still lagging behind (in fact, far behind) in providing value added services and content for smart phones.
Local users still rely on Nokia Ovi Store, Android Marketplace, Blackberry App World and Apple Store. Telecom operators who are aggressively forwarding towards 3G need to realize that there would be no use of high bandwidth and 3G services if users do not have access to local content.
Telenor, however, has recently partnered with Nokia under an agreement that would allow Telenor to host its mobile content on Nokia’s Ovi Store. But, the need of local content being available on local networks is still there leaving a huge potential for both telecom operators and mobile content developers.
Do you think content developers and telecom operators can capitalize this gap? Would you like to have local app stores provided by you telecom operator? Share you thoughts.
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