Convofy after its initial launch and video is getting some rave reviews, here is the feedback. Robert Scoble has done a detailed demo run with Faizan, embedded below with come comments from around the world wide web. And twitter is exploding with Convofy too
Just when we thought we figured out the new “social enterprise” market along comes Convofy. I tried to be skeptical, but the collaborative features of it are impressive. You’ve gotta watch the video to see what’s different about it. Much more collaborative if you are really trying to do work and not just chit chat about work.
The fast, real-time app would make Convofy good for keeping teams up to speed on the issues of the moment. Here in our newsroom, I could see using it to share story ideas and coordinate the creation and editing of news packages. It’s more dynamic than e-mail, more structured than instant messaging, and better than both for certain communications.
Time will tell whether Convofy’s approach is better than existing approaches. But it’s an innovative approach to enterprise collaboration, and it’s worth paying attention to. And it helps us remember that the changes facing enterprise collaboration aren’t over yet.
This probably sounds rather complicated, and it is. Convofy may well be a solution looking for a problem. But organizations that collaborate remotely may be willing to put in the time to learn to use the product and its many interface tweaks, such as online presence bubbles for each user that enlarge commensurate with their activity.
We’ve been asking whether FaceBook is the OS of tomorrow, but what if ‘social’ doesn’t turn out to be social enough without ‘deep annotation’, once enough people have tried it and found that they can’t live without it? What if Facebook’s ‘Real Identity’ imperative undermines the ability of any competing annotation layer that they develop to provide the ‘missing seamlessness’ across desktop, Office, mobile and browser that potentially ‘identity-agnostic’ Adobe’s (investee Scrybe‘s) Convofy offers?