Over all they have been able to secure a very short domain name which is the first achievement in this task this was a major blow to tinyurl.com when bit.ly because bit.ly had five …

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oo.ki url shortening service by two Pakistanis

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image Ever since the dawn of twitter url shortening service has been a rage, first major player was http://tinyurl.com which operated as back as 2002 then http://bit.ly followed and was also funded a hefty $2 million once it gained momentum. Over the years we have seen much activity in this area.

Recently I came across http://oo.ki a service launched by two Pakistanis Ahsen and Talal, which seems to have the basics covered plus a few nifty features.

Over all they have been able to secure a very short domain name which is the first achievement in this task this was a major blow to tinyurl.com when bit.ly because bit.ly had five characters less than tinyurl.com a major number if you have some tweeting experience.

Besides the basic url shortening service they have few useful features

Ability to add custom url so if i want to have a shortened url as per my own wish i would be able to do that so lets say i want to have a shorter url for this review I generated http://oo.ki/ooki_review

Password protection you could generate a url and password protect it, if you need to share it with specific people only you can use the password, i am not sure how practical this is but a feature none the less.

Similarly you can make your shortened url expire after some time or after a number of usages (so it should disappear lets say after first 5 people visit it) useful if you are having a contest.

Also they have provided APIs which would enable third parties to use this.

Over all they have thought through every thing and covered all areas how ever I don’t know if independent url services have a long term business value because all major services have started their own shortening service mostly because it gives them more control of their content and userbase.

twitter launched t.co, facebook has fb.me, google got goo.gl, stumble upon has su.pr. Because these major players have their own services the ultimate battle becomes of what the third party clients (tweetdeck, seesmic etc) and services use as a preference and they do have some choices around in August 2008 there were 90+ url shortening services what is the situation now is any one’s guess.

I wish these two people best of luck in their endeavors hope they make it big.

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10 Comments

  • http://j.mp is even shorter though not owned by Pakistanis :)

    There is a very nifty feature of j.mp; when you have visited a site that you want to shorten the URL of, say, http://www.thejaywalker.net, you can just type “j.mp/” in your browser’s address bar “before” http://www.thejaywalker.net, so it becomes:

    j.mp/http://www.thejaywalker.net

    Just press Enter and bingo!

    Note: j.mp is owned by bit.ly—even existing URL shortening services can purchase a shorter domain and redirect to their main site.

  • Thank you for writing the review on our website. A little part you missed about the API is that you can even use it in the most widely used Twitter App “TweetDeck”.

    Goto Settings -> Services -> Select the service you wish to use for shortening URLs. …. Simply put the following line there, and TweetDeck will automatically shorten your URLs using http://oo.ki

    http://oo.ki/index.php?api=1&return_url_text=1&longUrl=%@

    Secondly I would like to tell that http://oo.ki has started two other domains too. http://short.as and http://nbold.com

    You can also view the statistics of your shortened URL by simply putting the ! (exclaimation) sign at the end of your shortened URL, for example, http://oo.ki/ooki_review!

    Thanks Alot!

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