Kudos Series – faceXs a cutting edge face recognition solution designed and developed by Farhan Masood

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image I am reviving the Kudos series that Osama originated for mentioning outstanding products and services. The reason I had to go out and bring back this series is that on Saturday i came across a brilliant product developed and manufactured by Farhan Masood.

Its hard to provide services from Pakistan with the image issues and other small thins like accessibility to paypal etc that is difficult, its even harder to develop software products due to un availability of long term commitments and again issues playing in launching some thing from here, and its almost impossible to develop a solution and manufacture a device and market it, but then there are always the fearless ones who challenge the impossible and turn back to you and say “see nothing is impossible”. Farhan Masood with his cutting edge facial recognition device has done that

I know some of our readers will be turned off by the hyperbole by now, but believe me when i say this that developing some thing which has to do some thing with hardware manufacturing specially digital signal processing is difficult, getting access to your required set of components is hindered by every one from US to our local customs, I have been in the same industry and know to a great extent the issues faced by any one trying this.

Farhan has spent whole five years in generating funds through boot strapping to be able to get this manufactured, his algo generates 3d verification of the face so you cant fool the device and according to him it also works for some one behind a veil so females who wear burqa to work don’t have to reveal their face while entering a premise.


Here is a snapshot of what the device looks like, it is small can be mounted any where (the one i saw was mounted on a camera pod) has all sorts of inputs from sd cards to usb, offers direct connection through relays for opening and closing of doors. The test we ran at the ipad Meetup recently organized by Jehan and Badar, were amazingly accurate the device recognizes a person who is in its range with great accuracy and does not allow to be fooled by a picture. Price for the whole solution is fraction of what his competitors are offering and if we believe him (which i do) there are a total of 6 companies in the whole world offering this type of facial recognition. following is an introductory video and device in action

another one sowing the device connected to a door (being tested by Farhan Himself)

Its no wonder customers are lining up to get this in their factories and premises (he already has secured few orders while one just poured in when we were there).

I will follow this up with a detailed interview of Farhan who by the way has already been featured alot in quite a fe media shows and also is behind the immensly popular GoGreen innitiative (which was also covered by Jeo ). Some of his previous appearance in media are here( I am posting the first part of each interview you will be able to find others from it). Best of luck for him and I am sure his wait of five years will get him results.

Facebook comments:


  • Very interesting. Keep up the good work.

  • i am an identity and access management specialist in UK. If this can be integrated with some Identity management solutions like Oracle Identity manager, IBM tivoli identity manager etc than it will enhance the product immensely. Plus it will give new opportunities. Oracle identity manger is being deployed in some telcos (etisalat) and banks in UAE also.

  • tri, in my conversation Farhan did mention that he had already integrated it with SAP I am sure these would be possible, will wait for him to answer this

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