Note : This is a rant so you can skip it if want.
Or at least that what they make you believe with all their advertisement. First a disclaimer I have at times lied to my parents or at work while being late or hanging out with friends I have done that all. But I am uneasy with the fact that an organization bases a complete product and is spending millions of rupees to promote this unethical things,
Here is the video add
This one is still not as bad as the ones running on Radio they go some thing like this
A person gets up in the morning and realizes he is late for work, he puts a traffic back ground music on his phone and tells his boss he is late because he is stuck in traffic
Second one (This is more disturbing)
A student is hanging out with his friends and calls his father home and tells him he is working in computer lab (his background music is some one typing on a pc) and gets away with the lie with the help of background music.
Ufone is spending a lot of amount on promoting this, sure it is a good service some thing that maybe many others are not yet offering but is lying the only proper use they could think off while planning the campaign? could no one think of any legitimate use of the service in the whole team of ufone and its add agency?
Did no one ever think what they would do to their brand, think of it for a second if I was a parent with a teenage son/daughter out there and listened to the second add when my child is out in college can you imagine the train of thought that would have crossed that parents mind and what they would have thought about the brand? I know Ufone might want to target their brand for the young generation but I though not a marketing or branding person also know you donâ€™t do that while alienating another set of customers, and fortunately we still have a good family structure in Pakistan where parents have some control you donâ€™t want them hating your brand and consequently not allowing their children on Ufone network.
Here is an all time favorite add of mine notice in the last 15 seconds (39 second onwards) where the cave man kicks a small dinosaur and is immediately crushed by a bigger one can you decipher the subtle message?