I just returned from an online marketing workshop arranged by P@SHA and Google here in Lahore. A similar session was conducted earlier in Karachi and one is due in Islamabad. Badar Khushnood was the speaker and I don’t remember where those 3 hours went when it all started. The focus of the workshop was obviously on the online marketing and both paid and free methods of promoting a product online were discussed.
The environment was set great right from the beginning like most of the other P@SHA events and there were more than a hundred participants including members of tech and non tech industries, agencies and marketing guys and some students as well. Live blogging by Fariha was adding to the whole feel of the session.
Though Badar’s first presentation-slide was titled “Marketing your software online”, the workshop was definitely about selling anything and everything online. A few success stories were also shared where services from non-tech industry are being promoted through Google’s several online marketing tools that work together to make the difference.
Badar started with creating a case that pull marketing is better than the push message and the number of people using Internet, mobiles and PCs is getting higher and higher, so marketing efforts should be diverted to online marketing now instead of the conventional mechanisms. Then he discussed different tools one by one that you use for online market research, setting the goal, identifying keywords, timing, naming, wording and then some website content tools as well. These tools include Google Insight, Adwords and its keywords tool, Site-maps, Google Search itself and last but not least Google Analytics.
If you missed this session and still want to attend? After Lahore and Karachi, now the same workshop will be conducted in Islamabad by P@SHA.