Slowly but surely, corporate blogging is taking hold in Pakistan. Even though we mostly see employee’s posting comments on various blogs (the Wateen story) or posting on behalf of their companies on other blogs, I think the day is not far when we see mainstream corporate entities in Pakistan setting up their blogs to converse with the public.
According to ISPAK, there are almost 17 million internet users in Pakistan. Out of these, 1.9 million are reading blogs! (according toÂ Universal Mcann Report:Wave 3, March 2008), and 0.9 million are writing them!
Now that’s a whole lot of market!
What got me to actually write this post, was a recent job posting on Telenor for a Marketing Officer at Islamabad. One of the job requirements for this post is “Blogging on different communities on internet”. Telenor runs a number of employeeÂ blogs worldwide, and it’s refreshing to see this approach being used in Pakistan.