Corporate Blogging Emerging in Pakistan

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Slowly but surely, corporate blogging is taking hold in Pakistan. Even though we mostly see employee’s posting comments on various blogs (the Wateen story) or posting on behalf of their companies on other blogs, I think the day is not far when we see mainstream corporate entities in Pakistan setting up their blogs to converse with the public.

According to ISPAK, there are almost 17 million internet users in Pakistan. Out of these, 1.9 million are reading blogs! (according to  Universal Mcann Report:Wave 3, March 2008), and 0.9 million are writing them!

Now that’s a whole lot of market!

What got me to actually write this post, was a recent job posting on Telenor for a Marketing Officer at Islamabad. One of the job requirements for this post is “Blogging on different communities on internet”. Telenor runs a number of employee  blogs worldwide, and it’s refreshing to see this approach being used in Pakistan.

Facebook comments:


  • Yes, its very good to see that some of us are making a step forward and using the latest trends.
    But we are still concentrating of using the things properly instead of making a better one.

  • what about freaking political parties also joining the blog, social media and UGC bandwagon

  • Yes it is great to see the enables customers to get the pulse of a business or company..
    The future uses of blogs include using them as training you can train staff on .for exaple internet marketing very cheaply


  • well taking Telenor into mind with relation to blogging i think it is a great initiative and also a 380 degree approach i have recently seen their new offers promoted on various blogging sites..together with this they have been advertising on various website and social networks as well…this becomes easier for people to get to know the recent updates and others point of view as well… especially for those who follow a busy schedule and dont have much time either to get updated thru tv or anyother medium….according to me its a great way to reach out to the masses.

  • i agree with the effort Telenor is making through blogging i also read about Telenor’s new offers on gnw and also on other blogs as well…especially some services like djuice phto xpress and meri zubaan offer has only been highlighted on blogs…

  • Hi just went thru Telenor Add on new offers they rock ….read about them on one of the blogs as well….

    log onto

  • do these add ons apply to persona onlyyy???? and has anyone subscribed to them

  • have read about the new offers of Jazz sms i think they are doing an excellent job by connecting to the people and bringing something new everytime…

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