SecretBuilders.com was announced about 10 days ago as a virtual world aiming to connect children, parents and teachers together for fun learning experiences. Since then its getting a lot of traction and press – this has been a pretty hot space since Club Penguin was acquired by Disney for $700M.
The virtual world is pretty much identical to Club Penguin without penguins – the major additions to it is perhaps more structured quests and learning opportunities, and the chance for children to create content using photos, essays and more which then becomes part of the world – no doubt a good viral mechanism to keep interest in the long-term.
This is a venture of Umair Khan, founder of Folio3 and Clickmarks, and has raised US$2.4M from various investors, and currently claim to have about 5000 users…. although traffic details here suggest less than that in regular users. Still, word’s just getting out so I expect the site to have good organic growth.
We were going to write in more detail but you can get more info from Jehan here and here – although I’d take the hyperbole there with grains of salt (e.g. the 5000 users is based on two months of live user testing, not 6 days and doesnt really imply taking the online world by storm just yet… 300,000 users would do that).