Here’s one part of the gray areas I missed in the previous post – very often your technology isnt the product at all, but its enabling that product to exist. In these cases (rightly so) the tech doesnt need to be fancy… you just need better brand, sales and service.
"Product" here means whatever your customer actually values about what you’re offering.
A lot of times it can be service you’re offering (e.g. "I can help you find good resumes") – only that that is made easier with the right technology.
What I meant in the previous post was technology that you’ll actually give to someone else to use, like a phone or desktop software (if any such thing still exists) etc… its the stuff where you’re saying "Here, use this to do _______ better in your day".
So again – gray areas mean you need to understand what it is that is called the "product" in your case.