Advertising Standards Agency of UK has banned an advertisement of Apple iPhone on the basis that it misled consumers about the speed with which they can access the Internet.
This is second time in four months that the company has faced a thrashing from UK’s top advertising watchdog. In August, the watchdog banned another Apple ad for wrongly suggesting the device allows use of all functions of all Web sites including surfing a news Web site, viewing the Google maps service and downloading a file with a waiting time of fraction of a second, Bloomberg reported.
This news item diverted my attention to the local scene where companies have an open playing field regarding advertisements with no checks. To name a few, we have the 50 and 75 paisas billing advertisement while they actually charge more than double of that. Same is the case with other products and services where customers are easily fooled by these companies. it’s time to set up an independent and more importantly ‘powerful’ consumer body or at least an advertising authority to keep a check on consumers exploitation.