Comments on: SofCom – a human capital management and quality assurance venture http://greenwhite.org/blog/2008/11/17/sofcom-a-human-capital-management-and-quality-assurance-venture/ Coffee Sessions for the Industry! Sat, 12 May 2012 08:39:15 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Anthony Mitchell http://greenwhite.org/blog/2008/11/17/sofcom-a-human-capital-management-and-quality-assurance-venture/comment-page-1/#comment-57643 Anthony Mitchell Mon, 17 Nov 2008 14:41:41 +0000 http://greenwhite.org/2008/11/17/sofcom-a-human-capital-management-and-quality-assurance-venture/#comment-57643 Export-oriented companies only have one chance to make a good impression with potential clients. Sofcom’s website indicates that they are somehow succeeding in spite of themselves. So many typos! It’s hard to project confidence and competence when one is tied down with archaic, colonial-era language, including random and excessive use of uppercase letters. Companies should speak properly to potential clients in the clients’ own language. Otherwise potential clients will not feel comfortable or in a buying mood. Where is SEO? Internet search engines are here to stay. They can and should be used to help with marketing and sales. No need to remain invisible. No site map found on Sofcom, no email-signup list. No live-chat feature to engage visitors and convert them to clients, no demo shots, no videos, no relevant images, no availing oneself of social media. The list goes on… Tragically for Pakistan, the reluctance to engage in aggressive global marketing and sales practices is not confined to Sofcom. Export-oriented companies only have one chance to make a good impression with potential clients.

Sofcom’s website indicates that they are somehow succeeding in spite of themselves. So many typos! It’s hard to project confidence and competence when one is tied down with archaic, colonial-era language, including random and excessive use of uppercase letters.

Companies should speak properly to potential clients in the clients’ own language. Otherwise potential clients will not feel comfortable or in a buying mood.

Where is SEO? Internet search engines are here to stay. They can and should be used to help with marketing and sales. No need to remain invisible.

No site map found on Sofcom, no email-signup list. No live-chat feature to engage visitors and convert them to clients, no demo shots, no videos, no relevant images, no availing oneself of social media. The list goes on…

Tragically for Pakistan, the reluctance to engage in aggressive global marketing and sales practices is not confined to Sofcom.

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