I just wanted to write a small note about recent behind-the-scenes activities at GnW.
There are many other professionalesque blogs in the country now covering it and telecom, but unfortunately very few of them provide valuable insight or discussion… most of them exist only to capitalize on sensational news with adsense-based revenue.
Adsense loves traffic but doesnt care if the website is even functional as a community – so sites like these focus heavily on heavy-keyword density SEO-oriented posts with lots of masala and calculated controversial writing to get hundreds of people through to the site and onwards to click the ads which are otherwise littering the sites.
We didnt want to be forced to go down this path, and have always wanted to write about the issues from an analytical point of view (which always has lower "keyword" density than would be SEO friendly). For example, a very recent post "IT on the verge of decline?" had a lot of repetitions of "Information Technology" as a keyword and a controversial headline but next to no insight, so the post was almost immediately deleted.
Our strategy has attracted large brand-name advertisers to form relationships with us directly because of the relevance of the site, and we’re thankful to people such as Symantic, Dell, Intel, Telenor, Mkrf, and others for choosing us as a platform to be a partner of.
In this spirit, the first thing I want to tell you is that we’ll continue running a content management publication that is based on building strategic partnerships on new ideas (like Startup Insiders) that people want to connect with and be a part of. Its just a much more healthy way of building a brand and a business around it.
In light of keeping a high standard here, recently we’ve been focusing more on our backend process. We got Saad as a fulltime editor here, he have a number of fulltime writers in training these days, and we’ve created a pretty neat real-time story management process and system that everyone is using now. It’s pretty cool because we’re literally funneling all the public info and chatter from across the paki-web into one real-time infostream that everyone can track, comment and collaborate on. Hopefully you’ll be able to see good results from it in time.
We’ve also begun working on the long-overdue upgrade to GnW… this isnt just a technology upgrade. We’re currently building partnerships with companies to introduce new activities and items on the site (just like the BumpIn live widget that was added recently), and talking to people in the community to figure out the content direction, types of sections on the site etc.
We’re also working a brand new thing that I hope will become a major part of your daily reading… should be announcing that within a couple of weeks.
And ofcourse, we’re going to stay extremely firm to our original vision that we want the community of supporters to be incharge here taking it forward. All the previous contributors like Mansoor, Sohaib (reallyvirtual), Salman Munir etc have been made contributing editors and have been brought into the inner circles of what we’re doing.
If you also want to be a part of the community helping us take gnw forward feel free to email me at email@example.com and we’ll take it from there.
Also feel free to email me with any criticism or feedback. Remember to be fair though – very harsh criticism deserves to go in a private email, balanced stuff can go in the comments.