AuditudeÂ eased the copyright issues for MySpace by offering a workable solution to the problem of posting snippets of pirated television shows on the social network.
Auditude technology automatically identifies user-posted segments of shows, then weaves in advertising for copyright owners and tells viewers whose program they are watching.
Instead of copyright holders chasing down television shows video posted on MySpace pages and then demanding clips be removed in accordance with US law, they can let Internet users be delivery channels complete with advertising.
Jason Kincaid explained on TechCrunch,
Now MySpace – a site that once seemed the antithesis of innovation – has implemented an exciting new ad platform called Auditude that may change the way content owners treat uploaded video entirely. The new platform will automatically identify any uploaded video clips from a number of shows produced by MTV Networks (including my personal favorite â€œThe Daily Showâ€), and will display an overlay when the clip is played that shows which episode the clip originally came from, its original air-date, and links to online stores where users can buy the entire episode.
Auditude can detect copyright infringements from even a clip of few seconds length and then overlays an ad within the video thus allowing publishers to monetizing their content, Jason added.
MTV will be the first beneficiary of this arrangement.