A new approach in food services: Foodcourt.pk

Share this Article



Foodcourt.pk is a new service which can be easily termed as a one stop shop for food lovers. The portal not just offers a complete database of major eateries in Karachi but also gives you the option to order online. Yeah, they are taking online orders for delivery and takeaway. There is no need to search for the contact numbers of restaurants and then look for the specialities – everything is available online. You just have to search for your favorite restaurant/cuisine/price range, make an online order and then wait for the delivery.

The takeaway services are aligned on the similar lines. They are also planning to arrange online dine-in reservations in near future. Some other services on offer include free SMS and SMS Wall posts (You have to register for that). The restaurants listings are currently limited to Karachi but the man behind the project, Mr. Ayaz Shah, told me that he is planning to start listings for Lahore in 3-4 weeks.

It was proverbial “Mother of Inventions”, It was Saturday evening, I had terrible flu/fever, I wanted that soup from China Town, I was aware that they have delivery service, I didn’t have the number, been a while that I have used PTCL directory service, I called and got the number; either they gave me the wrong number or I noted it wrong, anyway, it was very frustrating, I finally googled China Town got the number and got through after 4-5 attempt (busy Saturday nights) and got my soup.

Next day (Sunday) being MCS, I designed data flow chat for online ordering system interface and sent to Eyes to Fingers (a Developers Consortium) for endorsement. It is completely self funded project, Concept and Brand awareness needed fairly big budget for advertisements, I compensated it by SEO, adding video, Free SMS and SMS Wall, Polls etc.

He also told me that he is planning to enable Menu update in “Merchant Interface” XL Like sheet (AJAX). The main interface is ready and needs little time to implement “Menu Sections” updates to it.

The site is good overall but the GUI is little jarring to my eyes. A neat and user friendly interface is a must for these type of portals. The KSE stock ticker looks really funny. Secondly, they have currently listed those restaurants which have their own delivery systems in place, though he told me that they might come up with an in-house delivery system if they get the finances.  The site can be a success if they improve its GUI and content and expand the scope of listings (both city wise and area wise).

Facebook comments:


  • Great work Ayaz. I belong to Lahore and not only I needed something of this sort for myself, but also am interested in helping you out with the project. At least I can list areas down for you. Can somebody get me through to Ayaz right away?

  • this is very good service & BEST

  • The link to eyes2fingers has a typo here, and by the way, I don’t understand why Mr. Ayaz Shah had to “send the proposal” to “a developers consortium” for endorsement, when he owns the consortium, or atleast its domain name. Just curious :>

  • Sibtain Jiwani

    Well done!

    Though the idea is not relatively a new one, similar service is offered in UK which started around 3 years ago, where users have to pay for the food online thus riders dont have to carry any change!

  • Thank you for your review Saad,

    Thanks for your comments everyone.

    I appreciate your offer Basit. I am not at all hard to find. You can reach me from “Contact Us” at the site or ayaz.shah AT gmail DOT com

  • Terrible UI. Misplaced focus. I came here to figure out the number to call and a menu, not smsing or recipies.

    Ofcourse, I might be biased. see below :)


  • I have to agree with mr M above.

    The UI is what killed the site for me. It is hard to navigate and if I had not read greenwhite review i would have never guessed what is it that the site actually does.

    Also, Ayaz can you share with us how your experience has been so far in pushing a web startup in Pakistan?

    PS: You can get my contact with my blog.

  • What with the SMS wall?

  • Mackey. What is your question?

Leave a Reply


Recent Posts

  • Events General Mobile Apps Container Run a continuation of politically motivated apps

    Container Run a continuation of politically motivated apps

    First we had Angry Imran which brought smiles and some short lived fun for us during the election campaign. Then came Gullu Butt following the incident of Model Town Lahore, which stayed on top of charts (Pakistan play store) for quite some while. Also Gullu Butt made an update with having the famous “Aam Khaiyga” quote form Aamir Liaqat in which a character resembling Aamir Liaqt throws mangoes and the Gullu Butt character tries to catch them. Gullu butt currently has more than 100,000 Installs

    And now during this extremely politically tense situation which had the whole nation on its toes on 14th August we have another app continuing the …

    Read more →
  • Announcements Featured Startup General Meritaleem.com aims to help student make better decision regarding their future.

    Meritaleem.com aims to help student make better decision regarding their future.

    MeriTaleem.com aims to solve an age old problem for our students, where to go next?

    If you have just completed your primary school which college to pick, if you have completed your college which university to pick. There has always been lack of information or rather consolidated information regarding these questions. The best source till now has always been relatives and friends (mostly of your parents). So some uncle did CA and made a good living you should talk to him and decide, or daughter of my sister completed her medical and is practicing follow that career.

    The fact that online presence of our existing universities are limited and not …

    Read more →
  • General Mobile Apps Eccentria Technologies launches an app which shoots to the top of the charts

    Eccentria Technologies launches an app which shoots to the top of the charts

    Whoa!! this was quick so Eccentia technologies launched an app a few days ago called “Ajj Kia Pakaen” or what to cook today and today it has reached the top of charts for Pakistani Stores on iTunes and google play store.

    “Ajj Kia Pakaen” is the most common question asked at every house hold in the morning. The ladies of the family have a hard time deciding what to cook for the day. The app has a fun interface and is simple to use, you fire it up, and it gives you an option of what to cook for the day, if you like the option you can check the …

    Read more →
  • Coffee Session General Marketing/Adv Rise of facebook marketing in Pakistan

    Rise of facebook marketing in Pakistan


    Until a few years back we used to have closed groups and forums, which gathered the like minded people and anyone targeting the online audience would tap into that forum and market his/her services. So PakGamers , PakPassion initially even PakWheels used to be driven by members talking about what they loved, people used to create marketing and sales opportunities from within those discussions (so you could get a good router cheap or a gaming PC etc).
    The advent of facebook changed all that, most of the forum goers moved to the new social media. It also made a very attractive market place for some one who does not …

    Read more →
  • General Getting back

    Getting back

    I  have been out of blogging for a long long long time, a lot of things happening on personal front (including a little startup I have ben doing my self). However during my absence I met a lot of people who had followed GreenWhite at its peak, read the articles regularly.

    I had hope there would be some one else who would come ahead and cover everything going on and around us in the local tech world. There are some guys doing a great job, but for some reason I still could not find one source where I can go and read about everything, so my routine usually is to …

    Read more →
  • General Mobile Apps Software & I.T. GeniTeam launches official app for Pakistan Idol

    GeniTeam launches official app for Pakistan Idol

    GeniITeam has successfully launched an official app for PakistanIdol. This is one of the first collaboration between a reality game show and a local app development company. I am sure a lot more would follow. Previously we have seen seenreport becoming the basis of mostly all channels citizen reporting system (Like Geo Dost). This is a healthy sign and with the advent of 3G round the corner it should become a business generator for our local firms.

    App allows you to follow the contestants that you like, promote them, comment on live feedback on an episode. It offers official content from the show since it is developed with partnership with …

    Read more →
  • General 10Pearls and National Geographic Release A Geography Challenge App

    10Pearls and National Geographic Release A Geography Challenge App

    10Pearls, one of the leading Pakistani IT companies, has recently added another feather to its cap. This time, in partnership with National Geographic, 10Pearls has released the new and improved GeoBee Challenge App – an interactive app to challenge and grow the geographic knowledge of the users.

    Each year thousands of schools in the United States participate in the National Geographic Bee using materials prepared by the National Geographic Society. The competition is designed to encourage geography in the classroom, ignite student interest in the world around them, and increase public awareness about geography. Schools with students in grades four through eight are eligible for this entertaining and challenging test …

    Read more →
  • General 10Pearls Spins Off Game Plan8

    10Pearls Spins Off Game Plan8

    It’s heartening to see that Pakistani IT companies have now started to diversify themselves into non traditional areas, and are competing with global players in areas such as gaming. We have received information that 10Pearls, one of the leading  mobile and enterprise web development services companies in Pakistan, has spun-off a separate entity focused solely on developing and publishing casual mobile games.  The new entity, Game Plan8, will focus on creating 2D and 3D games for the iOS, Google Android, Kindle, Facebook and other platforms. Details can be seen on the company’s official press release at http://www.prweb.com/releases/2013/12/prweb11428177.htm


    Read more →
  • General Telecom CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    CCP Gives Guidelines Against Telecom Companies’ Deceptive Marketing

    If only were there two things when it comes to the law, firstly the fear of breaking it and by passing the legal authority, and secondly, implementation of the law given full dedication, there would have been less competency and dishonesty in business and society. However, keeping good faith, the Competition Commission of Pakistan (CCP) has put forward “Deceptive Marketing Guidelines” which will maintain the Section 10 of the Competition Act, 2010. In order to enforce this part of the law and stop anti-competitive conduct on part of the telecom companies in advertising, the guidelines have been shared with Pakistan Telecommunication Authority (PTA) and other concerned telecommunication sector members, in …

    Read more →