Hope you are good there along with your designing assignments.

What i intially understand from your article / post is that you are emphasizing the changes which the technology has brought and keeps on bringing in any business.

But on the other side you have mixed up lots of key areas like Customer Service , Demographic Customer Base , Market Segmentation, of course innovation , most talked about “Demand Creation” and its newer shape is “Supply Chain Management, advertising, Corporate Social Responsibility , profitability, and of course sustainability etc.

Now the main query is ” Profitability every thing” then if not then what else.

Basically a good entity blends all things well and does take a life cycle to realize where do it ends up, whether under profit, no profit no loss ( break even ) or of course profit but how much.A niche business planning is must for success in today’s business world.

At the same time they do keep on what i should say experimenting with Technology and Innovation, a recent example in this regard is one of the most renowned brands in textiles is “Polo Ralph Lauren” they have decided to launch ” shop by mobile phone ” so what is it ? simply a really very good business decision.

Now the next pivotal area is , i would like to simplify that ” what you could control and what is out of your control”. Recently lots of businesses suffered because of Oil Prices , was it in their control , no, what did they did , a few of them have reported lower profits, as few might had to cut some of their operations. So each and every business as per its own level and stage has to react as per the need of the hour.If you can’t cope with it its not your failure.

One most important factor which you might have forgotten to write about is , gusess what, ” Human Resource” also Called “HR Capital”. Dont you need that. Good businesses do invest in HR.Do praise them.

One last closing area, Business start ups in IT are different than the start ups in the other fields. so their requirements are different but of same nature most of the times.

A good CEO is always on the move along with its team fellows.

Now dont start at the qualities of a good CEO.

Once this is done, the next step is to define the current business model according to the framework. From there, business models from industry can be compared and debated. Innovation comes when these models are re-modeled making use of resources or strategies which were left untapped.

One such framework is provided by the excellent Alex Osterwalder in his blog post at http://business-model-design.blogspot.com/2006/11/business-model-template-designing-your.html.