Orgoo is a webmail product that recently came out of beta, and already integrates email (all your email accounts), IM and video messaging in one interface.
They’ve just released a white-labeled version of their email service that they are going to be marketing as a product to social networks who want to improve their built-in messaging component.
Facebook email is very limited as far as email goes, but yet a lot of people are beginning to use Facebook email and apps as part of their regular workday to get connected with everyone around them.
For competitors like MySpace, building useful messaging components would mean many development cycles – cycles that can now be saved by just integrating Orgoo into their products. The benefit claimed is that a rapid increase in pageviews (which unfortunately remains the yardstick for advertisers) and time spent on the site, although the former is only true if the Orgoo sourcecode is hosted on the social network servers itself.
For those who dont know still – Orgoo has a development shop in Isb with some top-quality web2.0 engrs – its quite impressive the sheer amount of features they’ve put together into a pretty interface in a short time. Well done