Social networks are cropping up a dime a dozen. After the wave of pakistani’s who have benefited Orkut and Facebook, some people have taken it onto themselves to get into the local scene and (maybe) profit from it. However, given the fact that you need critical mass of users before you can even begin to see any of the benefits, a lot of localized social networks die a slow death, wavering off into the void of the internet.
Stop.pk, a new entrant in this field, has come up with a new and novel approach! Use Easyload to get more signups. The idea behind it is, you get a number of ‘points’ on the site based on your activities. Activities include sign-up, complete profile, post content, invite friends and so on. Once you get enough points, you redeem them for easyload via their marketplace. You get Rs. 100 to signup and a further Rs. 180 if you get 1000 points or above. Not a bad move i’d say. For one thing, they’ve quantified the amount for customer acquisition!
So what are the pros and cons of this feature?
Well, the first con ofcourse is it can’t really scale well.. unless you have a way to ‘making’ those 100’s you’re spending in easy-loads. If you get upto 10,000 users, that’s 1 Million in easyload? And you cant really have a decent social network without that many people.
The first pro is that they’re setting up a staging ground for a brand new experiment. From where i stand, stop.pk has effectively made talktime into currency! If this site takes off, then i can only imagine the potential marketing campaigns that will go on with easyload as the reward.
What do you think? will it work?