Haris and Zigron’s team made a very bold and risky move to create a "fun product" PingMyCompany.com, where people can leave anonymous good or bad comments about companies.
Very very risky – people abroad would welcome the idea and respond positively but local companies are likely to miss the joke and try to put some pressure on Zigron.
To be fair – there is likely to be a lot of libel; defamation concerns surrounding this site – right now atleast it seems to be just too easy to go out and pretend to be 50 people who hate a company.
But still – risky marketing also has a good chance of paying off — I have a feeling Zigron’s about to become the talk of the town, for one way or another.
Interesting move Haris! Let’s see how this plays out – whats your thoughts on it? Would you like to see your firm on this?