The first droplet on whats next is something I have wanted to do for some time and I’m thrilled to finally get it going.
Back in the summer of 2007, there were a number of posts about Corporate Social Responsibility which attracted a lot of interest among the readers.
Ever since then, I have wanted to really give this subject some dedicated focus on G&W, and explore whats happening in our economy for CSR – what companies are truly making significant inroads on being a responsible part of our society, and which of them are just this as marketing buzzwords? Find out what Social Innovation is, and what its not. Raising questions and awareness about these issues is just as important and "hands-on" as doing social activities themselves – we all have an important role to play, and I’ve really wanted G&W to play a deeper part in societal development.
I’ve spent a long long time finding people who would actually want to have this discussion in the same way we wanted to – an open, democratic, exploratory discussion between all parts of our society – consumers, students, professionals, academics, researchers, government people, NGOs and corporations… we wanted everyone who’s closely involved in CSR thinking or decision making to be a part of this nation-wide discussion.
And I am very very happy that now I have finally been able the find good community members, mentors and panelists, and have also able to find support for this initiative from Telenor, Mishal and a number of other companies behind the scenes to make it happen.
So ladies and gentleman, we’re happy to announce our second major blog under the Green & White umbrella: Social Bridges. I hope it will become just as passionate a discussion and community looking at social responsibility and social innovation as Green & white is for innovation.
Check out my first post there.
I also want to announce the newest member of our team of editors, Waqas Sadiq, who will be leading that initiative along with Ramla Akhtar from the NEXT> and G&W fame. Here is Waqas’s thoughts on the need for Social Bridges.
I hope you will all follow us there and be as participatory to that cause as you have been for Green & White.
If you feel very passionate about SR and want to write on it – Social Bridges is an open blog – anyone can register and start writing today.
Let us know what you all think, and do excuse any initial kinks or hiccups you find on the community.