A few days ago the Sheraton Hotel and Towers was the venue for the First International Conference on MCommerce in Pakistan.

I wont write about the details about the details of the “international” conference for “Pakistan” (?!) but one interesting part of this was that Amaana tried to recreate the environment that Twitter creates during conferences.

At the registration booth, everyone’s phone number was taken and an SMS sent by Amaana to them.

Throughout the conference, all the participants could speak to each other by replying to that SMS — the message would be broadcast to all the participants there.

Sounds like an interesting way of promoting themselves and establishing the concept of cellphone interactions and transactions on the ground.