You’ll have to excuse the language in between but this presentation makes some very sharp, hard hitting points.
I think this is important for both camps (Marketing, Engineering) to understand – when both understand the importance of this in creating value for consumers / clients they will invariably move closer towards each other.
The days where Marketing and Engineering poked fun at each other are gone, because turns out both of them were wrong – what is needed now is for both to focus on getting to the goal in the middle. Marketing needs to know that value comes from product utility, and Engineering needs to really figure out what user experience design is in terms of what will actually make people talk about your product or exclaim in happiness the first time they see it.
Note: CDF is an experience-design firm.