Zong is a consumer / youth-centric brand from China Mobile that is making waves with their very eye-catching ads, and with the fact that they are pulling people out of Mobilink with full zeal. One of their ads that appeared in print media recently is below:
This ad does a very good job of summarizing the “state of slang and cultural memes among the youth” if you will.
But looking closely you find a couple of even more interesting things…
e.g. the fact that they are very very subtly poking fun at the taglines of competing telecos – can you guess which ones?
Even more hilarious is this piece right at the bottom:
Yes that is actually part of the ad – poor poor guy.