Cricket Companion is a WAP-based mobile application with which you can follow live cricket scores or check scores on demand. Its is a Java based application that can be downloaded from wap.crick.cc and requires a GPRS connection to run, and is a free app (except for data charges ofcourse).
The very interesting part is that the founder of this venture, Adnan, chose a community-centric marketing approach to launching his app. Just as some background, a community-centric approach is the approach that traditional business advisors here are likely to shun you for. “It will never work” they’ll tell you. They’ll make you feel bad about yourself even if you had several years of successful history that proves otherwise. They’ll force you to think about selling the product through one way or another.
Adnan, on the other hand, gave away the product for free. Did it work for him? Well as of right now the application has more than 51,000 active users across 108 countries… and all of these app distributions were made via community evangelists influencing their friends into getting the application. Because of this traction, he also recently entered into distribution partnerships with local telecos (who now also offer the product via their web portals).
His revenue model for this is even more interesting. Rather than hoping to get a good deal from telecos sharing their air-charges with him, he has built his own ad-server that displays non-intrusive ads within the application itself… now with all of this traction from the community, he has the negotiating power to do this on his own terms.
This is a pretty good success-story-in-the-works of how a good product can take off virally if it hits the market with the right solution.