This is a must-read article for people from the Media industry.
The key take-away message is that Web2.0 can do for journalists what web2.0 is able to do for pretty much anyone else in large corporations.
The actual setup costs of new experiments that you can now run on newspaper websites are so small that often smaller teams can just choose to do it themselves and try something out quickly rather than go through an exhaustive approval process.
The low-cost-to-action associated with Web2.0 (enabled by the entire web.2.0 community through the use of meta-data, micro-formats, open standards, and usable widgets) is one of the key business differentiators which help a number of very small firms go up against software giants.
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