Something… hard to classify. Brightspyre has recently struck and distribution patnership with Google to offer a rebranded free version of Google Apps to the local market under the name MySpyre.pk
In other words, you can get a web-based email account that has the reliability of Google but with “locality” and integration with Brightspyre.
This is the first company in the local industry that Google has agreed to redistribute Apps. Google usually partners with ISPs to distribute their apps similar to Zimbra/Yahoo. However, in this market Google couldn’t find a single ISP that could individually influence the amount of users that Brightspyre enjoys.
The Brightspyre folks claim that they will explore what type of localized services they can create over the platform. They are also claiming a few thousand registered users for the service in just a few weeks.
It might prove to be a big win for both in the long term but for the moment I cant help but feel overwhelmingly “meh”.
What do you think? All the cynics out there – attack