NaanMap.com is a service built by one enthusiastic person but it is a cool idea. This aims to be a desi restaurant finder for people living in the US. It aims to provide a useful service that fills an obvious need (if you live in the states you just nodded) — and is not worried immediately about making money. Thats what makes naanmap.com fresh, useful and a good service.
The overall feel of the website is very fresh and very desi, and it gives you an immediate sense of belonging to this brand if you’re from south asia.
Whats needed immediately is a way for any of the visitors to nominate or add their own desi picks of restaurants so that the database can be built up quickly (right now, the list of Irvine, California missed many of the best places that will come up in a Google Local search).
Later on, it would be great to also see a social interaction layer set up on it – a way for the visitors to find local desi meetups or events to participate in.
There are some other players in this space even locally — e.g. for Islamabad there is foona.